Albany, NY -- (SBWIRE) -- 10/08/2014 -- In order to solve the problem of men’s lower reading rates a cultural shift is necessary, with books specifically highlighted as a worthy pastime for young boys starting from primary school and continuing onwards into secondary education. This would need to be accomplished through idolised cultural icons or sporting heroes endorsing reading as a pastime, more fathers and male role models in the child’s life (including teachers) promoting reading, and more books that cater to traditional male-interest subjects in schools.

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Table of Content

Introduction

Definitions
Exchange rates
Abbreviations

Executive Summary

The market
Figure 1: Value of the consumer books and e-books market, 2009 - 2019
Market factors
e-reader purchases are tailing off as Kindle competitors shut down
e-book price dispute between Amazon and publishers may boost self-published author rates
UK and US retailers focus on delivery and indie feel
Companies and products
Figure 2: Publisher revenue from sale of consumer print books, 2013
The consumer
Book formats consumers buy
Figure 3: Book formats consumers buy, April 2014
How consumers read books
Figure 4: How consumers read books, April 2014
Retailers used to buy books
Figure 5: Retailers used to purchase print books, April 2014
Figure 6: Retailers used to purchase e-books, April 2014
Attitudes towards buying books
Figure 7: How consumers choose which format to buy, April 2014
Figure 8: Attitudes towards buying books and e-books, April 2014
Attitudes towards spending money on e-books
Figure 9: Attitudes towards spending money on e-books, April 2014
Reasons consumers have not purchased books
Figure 10: Reasons for not having purchased books or e-books, April 2014
What we think

Issues and Insights

Men read less than women
The facts
The implications
It’s becoming difficult to navigate existing book catalogues
The facts
The implications

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Trend Application

Trend: FSTR HYPR
Trend: Attention Economy

Market Drivers

Key points
Kindle is the last e-reader standing as tablets increase in popularity
Figure 11: Household and personal ownership of computing technology, November 2009-July 2014
e-book price dispute between Amazon and publishers may boost self-published author rates
Figure 12: Amazon US genre bestsellers by format, February 2014
Figure 13: Estimated Amazon US e-book genre bestseller metric breakdown by publisher type, February 2014
Kindle Unlimited promotes “Netflix-for-books”
UK and US retailers focus on delivery and indie feel
Crowdfunded books gain pace
Figure 14: Kickstarter total launched projects per category, and category project success rate, July 2014

Who’s Innovating?

Key points
Kindle Unlimited brings all-you-can-eat model to e-readers.
Google’s same day delivery bests Amazon Prime
Zoobean provides personalised book recommendations for parents
Poptropica app modernises adventurous narrative discovery site

Market Size, Forecast and Channels

Key points
Total consumer market hovering before growth
Figure 15: Value of total consumer market book sales, 2009-19
Figure 16: Value of total consumer market print book sales, 2009-19
Figure 17: Value of total consumer market e-book sales, 2009-19
Forecasts
Figure 18: Forecast value of books and e-books sales, 2009-19
Figure 19: Forecast value of books and e-books sales, 2009-19
Figure 20: Forecast value of books and e-books sales, 2009-19

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