Pune, Maharashtra -- (SBWIRE) -- 11/07/2023 -- According to HTF Market Intelligence, the Global AdTech market to witness a CAGR of 13.7% during the forecast period (2023-2029). The Latest Released AdTech Market Research assesses the future growth potential of the AdTech market and provides information and useful statistics on market structure and size.

This report aims to provide market intelligence and strategic insights to help decision-makers make sound investment decisions and identify potential gaps and growth opportunities. Additionally, the report identifies and analyses the changing dynamics and emerging trends along with the key drivers, challenges, opportunities and constraints in the AdTech market.

The AdTech market size is estimated to increase by USD 886.19 Million at a CAGR of 13.7% from 2023 to 2029. The report includes historic market data from 2023 to 2029. The market value is pegged at USD 354.21 Million.

The Major Players Covered in this Report: Google (United States), Facebook (Meta Platforms, Inc.) (United States), Amazon (United States), The Trade Desk (United States), Adobe (United States), Verizon Media Group (United States), Microsoft Advertising (United States), AppNexus (United States), Criteo (France), Taboola (Israel), Outbrain (Israel)

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Definition:
AdTech, short for Advertising Technology, refers to the use of technology to create, deliver, and optimize advertising content and campaigns. It encompasses a wide range of tools, platforms, and techniques used by advertisers, marketers, and publishers to reach their target audiences more effectively and efficiently. AdTech plays a crucial role in the digital advertising ecosystem and has evolved significantly with the rise of the internet and digital media.

Market Trends:
Privacy Regulations and Cookieless Advertising: The implementation of stricter data privacy regulations such as GDPR and CCPA has led to changes in the way data is collected and used for advertising.
The phase-out of third-party cookies and the focus on user consent have driven the development of alternative targeting and tracking methods, like contextual advertising and first-party data strategies.

Market Drivers:
Technological Advancements: Advances in technology, such as AI, machine learning, and data analytics, continue to drive AdTech. These innovations enable more precise audience targeting, dynamic ad personalization, and real-time ad optimization.

Market Opportunities:
Advanced Targeting: AdTech enables highly sophisticated targeting capabilities, allowing advertisers to reach specific demographics, interests, and behaviors.
Businesses can use these targeting options to connect with the most relevant audiences for their products or services.

Segment Analysis: : HTF Market Intelligence has segmented the Global AdTech market by Type (Agency Trading Desk (ATD), Demand-Side Platform (DSP), Ad Networks, Ad Exchange, Others), Application (Video Advertising, Display Advertising, Mobile Advertising, Others) and Region.

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The titled segments and sub-section of the market are illuminated below:
In-depth analysis of AdTech market segments by Types: Agency Trading Desk (ATD), Demand-Side Platform (DSP), Ad Networks, Ad Exchange, Others
Detailed analysis of AdTech market segments by Applications: Video Advertising, Display Advertising, Mobile Advertising, Others

Major Key Players of the Market: Google (United States), Facebook (Meta Platforms, Inc.) (United States), Amazon (United States), The Trade Desk (United States), Adobe (United States), Verizon Media Group (United States), Microsoft Advertising (United States), AppNexus (United States), Criteo (France), Taboola (Israel), Outbrain (Israel)

Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:
- The Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.)
- North America (United States, Mexico & Canada)
- South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)
- Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.)
- Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia).

Objectives of the Report:
- -To carefully analyse and forecast the size of the AdTech market by value and volume.
- -To estimate the market shares of major segments of the AdTech market.
- -To showcase the development of the AdTech market in different parts of the world.
- -To analyse and study micro-markets in terms of their contributions to the AdTech market, their prospects, and individual growth trends.
- -To offer precise and useful details about factors affecting the growth of the AdTech market.
- -To provide a meticulous assessment of crucial business strategies used by leading companies operating in the AdTech market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

The market is segmented by Global AdTech Market Breakdown by Application (Video Advertising, Display Advertising, Mobile Advertising, Others) by Type (Agency Trading Desk (ATD), Demand-Side Platform (DSP), Ad Networks, Ad Exchange, Others) and by Geography (North America, South America, Europe, Asia Pacific, MEA).
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Key takeaways from the AdTech market report:
– Detailed consideration of AdTech market-particular drivers, Trends, constraints, Restraints, Opportunities, and major micro markets.
– Comprehensive valuation of all prospects and threats in the
– In-depth study of industry strategies for growth of the AdTech market-leading players.
– AdTech market latest innovations and major procedures.
– Favourable dip inside Vigorous high-tech and market latest trends remarkable the Market.
– Conclusive study about the growth conspiracy of AdTech market for forthcoming years.

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Major highlights from Table of Contents:
AdTech Market Study Coverage:
- It includes major manufacturers, emerging player's growth story, and major business segments of AdTech market, years considered, and research objectives. Additionally, segmentation on the basis of the type of product, application, and technology.
- AdTech Market Executive Summary: It gives a summary of overall studies, growth rate, available market, competitive landscape, market drivers, trends, and issues, and macroscopic indicators.
- AdTech Market Production by Region AdTech Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, financials, and other vital factors.

Key Points Covered in AdTech Market Report:
- AdTech Overview, Definition and Classification Market drivers and barriers
- AdTech Market Competition by Manufacturers
- AdTech Capacity, Production, Revenue (Value) by Region (2023-2029)
- AdTech Supply (Production), Consumption, Export, Import by Region (2023-2029)
- AdTech Production, Revenue (Value), Price Trend by Type {Agency Trading Desk (ATD), Demand-Side Platform (DSP), Ad Networks, Ad Exchange, Others}
- AdTech Market Analysis by Application {Video Advertising, Display Advertising, Mobile Advertising, Others}
- AdTech Manufacturers Profiles/Analysis AdTech Manufacturing Cost Analysis, Industrial/Supply Chain Analysis, Sourcing Strategy and Downstream Buyers, Marketing
- Strategy by Key Manufacturers/Players, Connected Distributors/Traders Standardization, Regulatory and collaborative initiatives, Industry road map and value chain Market Effect Factors Analysis.

Major questions answered:
- What are influencing factors driving the demand for AdTech near future?
- What is the impact analysis of various factors in the Global AdTech market growth?
- What are the recent trends in the regional market and how successful they are?
- How feasible is AdTech market for long-term investment?

Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, MINT, BRICS, G7, Western / Eastern Europe, or Southeast Asia. Also, we can serve you with customized research services as HTF MI holds a database repository that includes public organizations and Millions of Privately held companies with expertise across various Industry domains.

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