portland, OR -- (SBWIRE) -- 08/11/2017 -- The Global Air Freshener Market is expected to reach $11.04 billion by 2020 at a CAGR of 2.8%. The market overview covers various aspects such as the market definition and the future scope of the market. Lucrative investment opportunities, proven winning strategies adopted by the key players, and the factors that impact the market on a large scale included in the report are of high importance to potential stakeholders.

The report credits the increasing concerns over the quality of indoor air, waste generation due to rapid urbanization, and an increase in the preference for natural fragrances by the customers as the key drivers of the market. The major factor deterring the growth of the market is the lack of awareness of the product among the customers. The market share analysis for the year 2014 is also included in the report.

Porter's Five Forces Analysis stated that low product differentiation leads to lowering of bargaining powers of the suppliers. With a decrease in the bargaining powers of the suppliers, the buyers have an advantage due to the low switching costs and undifferentiated products. These factors lead to a slowdown in the growth of the market thus increasing the rivalry between various brands in the industry. There is a low threat of substitutes due to lack of better alternatives in the air freshener market. The analysis also attributes the presence of a few big brand names in the market for the lack of threat from new entrants in the market.

The global air freshener market is segmented based on customer type, product application, product type, and geography. The different types of products in the air freshener market are sprays/aerosols, electric air fresheners (plug in), gel based air fresheners, and candle air fresheners. Product-specific market trends, their key drivers, and opportunities offered are a part of the report. The scenario of competition between the different product types, the market size, and forecast for the future give a competitive edge to potential investors of the market.

Air fresheners are used mainly in residential spaces, corporate offices, and cars. The air freshener market is divided geographically into North America, Europe, Asia-Pacific, and LAMEA. Europe was the leading market based on region, in 2014, with a market share of 36%. The key geographical areas, region-specific market trends, and key factors responsible for their growth have been a part of the research.

The key players of the air freshener market include brand names such as The Procter & Gamble Company, Reckitt Benckiser Group Plc, Henkel AG & Co. KGaA, Church & Dwight Co. Inc, Car-Freshener Corporation, SC Johnson & Son Inc, Kobayashi Pharmaceutical Co. Ltd, Godrej Consumer Products Ltd, Farcent Enterprise Co. Ltd, and Jarden Corporation. The SWOT analysis carried out by these companies will give the reader a critical insight of the various key factors, opportunities, and the strategic moves deployed by them. The company preview and their business performance constitute a part of the research report.

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Key points:
- The report presents a comprehensive analysis of the global air freshener market, its growth, and opportunities for potential stakeholders.
- Sprays/aerosols will continue to dominate the air freshener market in the forecast period 2014-2020.
- Asia-Pacific is expected to show the highest growth with CAGR of 4.5%.
- Porter's Five Forces Analysis and Value Chain Analysis provides the investor an insight of the potential risks and strategies involved in the air freshener market.