Los Angeles, CA -- (SBWire) -- 11/06/2014 --AAA Flag and Banner, a premier print provider for custom graphic display systems, signage, banners, vehicle graphics, and special event graphics, uses over 40 years of experience to continuously optimize their client’s large format print advertising ROI strategies. Thousands of drivers pass under street light poles each and every day. Those with banners have received the highest ROI over other means of advertising.
The average American spends 18 hours and 31 minutes per week on the road1. An average American commuter traveling through a large city spends 41% of their driving time in traffic1, which increases the length of the driver’s view time on the message. When a street light pole banner is displayed, a typical driver will pass it more than once due to the same commuting route. 72% of these drivers report shopping on their way home from work1. This timing creates a greater chance for the driver to take action on the street light pole banner message. Also, there is typically more than one street light pole banner stating the same message.
The length of view time along with the repetition of views of the banner, results in an average view time 522% over that of all online advertising2, 375% over eMailers2, 623% over traditional print mailers2, 146% over Television commercials2, and 122% over other large format outdoor promotion2.
The message and brand promoted on the street light pole banners is also perceived as a reputable part of the driver’s local community. Unlike other forms of promotion, these banners are akin to paintings on a large canvas, which capture attention and are pleasing to the eyes. This visual and emotional impact on the driver passes on to the client’s brand and message.
AAA Flag and Banner works with each client to establish a memorable design meeting the message and branding goals, to evoke the desired actions from passer-bys that achieve the highest ROI and sales increase. These banners may also be stored for reuse removing the cost of reprinting. They also act as a liaison between the client and city assisting in meeting requirements, specifications, procedures and permitting.
“The greatest advantage is that the driver cannot click away and they can’t fast forward a recorded commercial. It ends up being a fraction of the cost of alternatives to achieve this amount of view time and the amount of repeat views. Our clients are thrilled to achieve their business goals quickly,” stated a AAA Flag and Banner spokesperson.
About AAA Flag & Banner
AAA Flag & Banner has grown from a one-man operation to one of the nation's leading manufacturers of corporate and special event promotional materials, including customized car wraps. They have built their reputation on exceptional customer service and superior quality, making them one of the most trusted flag and banner companies in the industry.
By providing state-of-the-art printing technologies and easy access to their knowledgeable staff, AAA Flag & Banner consistently provides exceptional quality and customer service. They also provide complete shipping and delivery services. If you require installation services, their expert installation team will make certain every custom advertising sign and project, including customized car wraps, will look its best.
For more information, please visit http://www.aaaflag.com/
1 - 2013 American Community Survey, U.S. Census Bureau
2 - 2014 Nielson's Chart of Commercial-viewing
AAA Flag and Banner Achieves Optimal Client ROI Through Street Pole Banner Advertising