New York, NY -- (SBWire) -- 04/20/2016 --Urbani Truffles USA, the world's leading truffle purveyor, announced the opening of its newest venture -- Truffle Lab NYC. The Lab will act as a creative concept, test kitchen and tasting room with an ultimate goal of bringing new experiences to truffle lovers in the heart of the big city.
Under the guidance of the VP of Global Marketing, Sabrina Notarnicola, and former Master Chef Season 5 finalist, Chef Christine Berni-Silverstein, as Culinary Director, Urbani curated a luxurious experience with top design and kitchenware suppliers including Snaidero Kitchens & Designs, Gaggenau, Cosentino Group, Listone Giordano, Agnelli USA & Bormioli Rocco USA.
"Together we have transformed our New York showroom into a haute cuisine destination that will inspire and engage world-class chefs, truffle lovers and food enthusiasts alike," said Giammarco Urbani, CEO of Urbani Truffles USA. "Our Lab will allow everyone to come together to taste, explore, and learn about the mystique behind the truffle."
Truffle Lab NYC will host international culinary events, premier wine dinners, cultural soirees, private events and truffle-based cooking demonstrations. Guests of the truffle tasting room will savor truffle creations and observe demonstrations on how to handle and harness the highly-celebrated earthy and aromatic ingredient to enhance any recipe. The Lab will also be welcoming top chefs from all over the world to showcase their truffle technique and creativity.
Truffle Lab NYC plans to schedule events weekly starting May. For more information on upcoming events, email trufflelab@urbani.com or call 212-247-8800.
About Urbani
The Urbani family has been a prestigious and respected name in the truffle business for generations. From its inception in 1850, the Urbani reputation for excellence has been carefully and faithfully handed down from one generation to the next. Today, the Urbani family maintains its esteemed reputation of pre-eminence, and continues to represent the best in truffle sourcing and processing. Always looking to innovate, Urbani has also created special lines of products -- creams, sauces, oils, all made with pure, organically farmed ingredients. As a result, Urbani is now the absolute world leader in truffles, processing an annual average of 100 tons of product, and it is one of the most prestigious flags of Italy in the world. All over the world, the word for truffles is Urbani.
About Chef Christine Berni-Silverstein
Born to Italian immigrant parents, Christine worked in her family kitchens while growing up in Queens, New York. During this time, Christine learned that some of the best cooking doesn't need to happen in a restaurant, but in the heart of the home -- the kitchen. With this in mind, Christine's culinary vision started to take shape and she went on to become a finalist on season five of MasterChef. Leveraging her strong Italian heritage, passion for food, and extensive network in business was the secret sauce that enabled Christine to serve as a culinary expert to high-end, luxury specialty food brands, like Urbani Truffles.
About Snaidero USA
For almost 40 years, Snaidero USA has established the brand as the ultimate luxury for the ultra-affluent and design-conscious clientele, bringing Made-in-Italy designs across the Americas and the Caribbean. Under Dario Snaidero's guidance, Snaidero USA is the leader in North-American imports of modern European kitchens. http://www.snaidero-usa.com
About Gaggenau
Gaggenau is a manufacturer of professional-grade home appliances and acknowledged as an innovative leader in design and technology. Revolutionizing the kitchen with its internationally acclaimed products, and is represented in more than 50 countries with flagship showrooms in major cities around the world. Gaggenau globally unites Epicureans who have a strong taste and passion for exclusive culinary culture. http://www.gaggenau.com
About Cosentino Group
Cosentino Group is a global, family-owned company that produces and distributes high value innovative surfaces for the world of design and architecture. Together with its clients and partners, it innovates and anticipates solutions that offer design and value., and inspire the life of many people. http://www.cosentino.com
About Listone Giordano
Listone Giordano is a world renowned leader in meticulously crafted, premium Italian wood since 1904. Working alongside Italy's National Institute of Wood History, Listone Giordano's products reflects their enduring commitment to quality, innovation and fine Italian craftsmanship. http://www.listonegiordanonyc.com
About Agnelli USA
From its establishment in 1907, Agnelli factory utilizes tailored craftsmanship that makes use of all materials, from the most traditional and noble to the most advance. Agnelli cookware meets the most sophisticated cooking techniques, and is appreciated by the most established cooks and lovers of good food worldwide. http://www.agnelliusa.com
About Bormioli Rocco USA
Bormioli Rocco has built a powerhouse brand on the foundation laid down over 1,300 years ago in Fidenza, Italy. Fuelled by its Italian heritage and influenced by the energy and heartbeat of New York, the results are beautiful and durable tableware created from the finest natural resources for homes and businesses around the world. http://www.bormioliroccousa.com
