ReleaseWire

BriteVerify and MassMailer Team Up to Create New and Improved Email Marketing Software

An Upcoming Release of Latest Software Will Include Email List Verification for Added Value

Posted: Tuesday, September 13, 2016 at 2:00 AM CDT

Fremont, CA -- (SBWire) -- 09/13/2016 --Email marketing campaigns are a great way for businesses to keep their customers updated on the latest events, products, and intriguing happenings of a company. After collecting hundreds and sometimes thousands of email addresses, businesses are able to speak to their customers all at once, and generate some genuine interaction and interest. Perhaps the biggest snag, however, is: How does one ensure emails are being successfully delivered? Ensuring emails are landing in subscribers inboxes is precisely the function of email list verification tool. Fortunately for MassMailer, Inc., the email verification process is one that will soon be added to their useful software. The company recently announced plans to team up with BriteVerify and include email list verification as a built-in tool. Such a power move is sure to be beneficial to both companies moving forward, and only time will tell just how lucrative the partnership becomes.

"Since our inception we have strived to make mass mailing easy for our users, and this partnership with BriteVerify is simply the next chapter in that effort," commented owner and founder of MassMailer Siva Devaki. He continued, saying "Mailing a clean list of email addresses is of the utmost importance when it comes to email marketing campaigns and monthly newsletters, and the addition of BriteVerify to our software is definitely going to achieve that for our customer base."

According to Jupiter Research, more than 20 percent of email registrations contain typos, syntax, domain, and other errors. Unfortunately, many businesses simply do not recognize the negative ramifications of multiple bounced emails. These undelivered emails set off a company's Email Service Providers (ESPs) threshold. A buildup of too many bounced emails triggers Internet Service Providers to block ESPs, and in turn ESPs block clients with too many bounced emails, effectively rendering email marketing campaigns useless. For this very reason, the addition of BriteVerify to the MassMailer repertoire is a welcome asset and should prove to be hugely beneficial for all.

About MassMailer, Inc.
MassMailer, Inc. began in 2012 when a team from parent company Mansa Systems sought a solution to bypass the email limitations on salesforce. After realizing that there is no native solution available in the market to comprehend their needs, they decided to build a solution. It became an in-house mass email solution on Salesforce, originally as one of Mansa System's Salesforce appexchange applications. Eventually, it solved the same problem for many of their customers. Today, MassMailer is the most effective email solution on Salesforce.

www.massmailer.io

415-729-1152