Seattle, WA -- (SBWire) -- 06/09/2014 --Let’s face it. The colander is a kitchen utensil that hasn’t changed in 200 years. At some point, someone was bound to find a better way.
That day has come. Inventor Ran Merkazy and businessman Freddie Camrass, both of whom live in London, have teamed up to produce the RMDLO Colander, a true breakthrough in kitchenware design. The RMDLO not only folds up, shrinking to just 10 percent of its original size, but also has a variety of uses.
It can be used as a strainer and a steamer as well as a utensil that will squeeze food and pour it into a bowl, cup or plate. There’s never been anything quite like it. The RMDLO, which can hang on a wall, is ideal for anyone with limited kitchen space and it’s so compact that this new type of colander can be taken anywhere – picnics, festivals or camping.
It’s machine washable, easy to clean and easier to operate. You just open it up and it’s ready to use.
“We have spent five years tinkering, problem-solving and innovating to reach the stage we are at now,” said Merkazy, who developed the unique Fold-a-Bowl design. “It has been fine-tuned to one-tenth of a millimeter. We are proud of the results from our labor. This is a truly unique kitchen aid but, at the same time, very useful and practical.”
Camrass, who is handling the business end of the project, has set a budget of 45,000 English pounds ($75,600 US) for engineering, tooling, manufacturing and other production logistics. To generate this start-up capital, he and Merkazy have launched a Kickstarter campaign, which can be viewed at www.kickstarter.com/projects/2086042336/rmdlo-a-revolution-in-kitchen-utensils
So far, over half of that amount has been raised. Those who would like to support this project can go to the Kickstarter page and donate any amount. Backers who donate 20 pounds ($33.60 US) receive the RMDKO colander. Backers who donate 30 pounds or more will receive RMDLO colander and the wall mount.
All the money raised will go to product development. “We want to make clear is that no funds will be wasted on salaries, marketing campaigns, filling an office fridge or renting office space,” said Camrass. “Any irrelevant and expensive activity that does not directly benefit backers or improve the product is not a part of this project.”
For further information, visit www.kickstarter.com/projects/2086042336/rmdlo-a-revolution-in-kitchen-utensils or the RMDLO Colander Facebook page, www.facebook.com/pages/RMDLO-Armadillo-pre-order-one-today/641595539253321
Merkazy and Camrass can be reached directly at rmdlo@vypind.co.uk
Contact Name: Ran Merkazy
Company Name: RMDLO, Ltd.
Email Address: RMDLO@vypind.co.uk
Website URL: http://www.rmdlo.com/?page_id=172
City: Seattle
State: WA
Zip Code: 98109
Country: USA
Phone Number: 888-630-6640
