Pune, India -- (SBWire) -- 08/22/2018 --Market Scenario:
Digital marketing software encompasses of various tools used for promotion of various brands and products. The tools included in the software are customer relationship management, e-commerce, web analytics and web content management. There is a surging need for improving the marketing strategies owing to the increased competitions. Digital marketing software integrates all the approaches and thereby increasing the market revenue by generating quality leads
Increased audience for social media has offered a huge platform for marketing in terms of publishing new ideas, promotion of new brands and products. According the survey conducted by Hootsuite there are about 3.028 billion active social media users all over the world and is expected to rise to 7.524 billion. Thus social media forms the major factor in boosting the market growth of digital marketing software. Rapid advancement in the mobile technology and explosive growth in the number of mobile users has turned out be an efficient platform for marketing. Mobile advertisement services like SMS, mobile web and mobile videos are the factors propelling the market growth. However the lack of technically skilled employee and increased concern over the privacy of confidential data may hamper the market growth.
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Market Segmentation:
The technological segmentation of digital marketing software is listed on the basis of: Types which includes the use of software or corresponding services. By Software market is segmented as: search marketing, social media marketing, content marketing, banner advertisements, email and mobile marketing. Services offered includes: system integration, support and maintenance and analytics. On the basis of deployment type the market is bifurcated as: adoption of on-premise installation strategy or use of cloud services. By the application the market is segmented as follows: Retail sector, IT and Telecommunication, Media and entertainment. Media and entertainment sector is expected to hold the largest revenue shares due to increased promotion of branded products, services.
Regional Analysis:
Based on the regions covered the market is segmented into: North America, Asia-Pacific, Europe and LAMEA (Latin America, Middle East and Africa).North America hold for the largest market share owing to the major number of prominent software vendors. Asia–Pacific is expected to be the fastest growing region owing to the increased number of mobile and social media users.
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Key Players:
The key vendors in the digital marketing software market are: Adobe Systems , Oracle , SAP , Salesforce , IBM , Marketo , Microsoft , Hubspot , SAS Institute , and Act-On Software
Research Scope
The study for Digital Marketing Software Market will provide market size, estimates and forecast based on the following years:
Historic data: 2015 Base Year Estimate: 2016 Forecast: 2017 to 2025
The report has been categorized in two distinctive sections, where the first category titled as Market Overview provides a holistic view of the market, key trends, drivers, challenges/restraints or opportunities with their current and expected impact on the overall industry sales.
Our analyst implement, several qualitative tools such as Ansoff's Matrix, PESTEL analysis, Porter's five force analysis among other to interpret and represent key industry findings.
The second section of the study provides market size, estimates and forecast for key market segments and regional market. The final part of the report highlights key manufacturers/vendors operating in the associated market.
1. Introduction
1.1. Market Definition
1.2. Market Scope
2. Research Methodology
2.1. Primary Research
2.2. Secondary Sources
2.3. Assumptions & Exclusions
3. Market Overview
3.1. Research Report Segmentation & Scope
3.2. Digital Marketing Software- Value Chain Analysis
3.3. Key Market Trend Analysis
3.3.1. Market Drivers
3.3.2. Market Restraint/Challenges
3.3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Potential Venture Avenues
3.6. Market Share Analysis, 2016
3.7. Market Overview – Digital Marketing Software, Product Landscape
4. Segmentation Overview
4.1. Introduction
4.2. Market Size & Forecast, 2015 to 2025
4.2.1. By Type
4.2.1.1. Software
4.2.1.1.1. Search Marketing
4.2.1.1.2. Social Media Marketing
4.2.1.1.3. Content Marketing
4.2.1.1.4. Email and Mobile Marketing
4.2.1.2. Services
4.2.1.2.1. Assessment and Consulting
4.2.1.2.2. Integration and Deployment
4.2.1.2.3. Maintenance
4.2.2. By Deployment Method
4.2.2.1. On-premise
4.2.2.2. Cloud Based
4.2.3. By Application:
4.2.3.1. IT and Telecom
4.2.3.2. Retail
4.2.3.3. Manufacturing
4.2.3.4. Media and Entertainment
(Note: The segments mentioned above are tentative in nature and are subject to change as the research progresses)
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Digital Marketing Software Market Growth, Demand and Technology Research 2018
Digital Marketing Software Market Analysis by type (Software and Services), by deployment type (on-premise and cloud based) and by applications (IT and Telecom, Media and Entertainment, Retail and Manufacturing) with forecast, 2017-2025