Orlando, FL -- (SBWire) -- 01/24/2014 --The Countess Group, a strategic marketing and communications consultancy, revealed today that one of the company’s VIP Partners added a quarter million dollars in incremental revenue through the use of email marketing.
The consultancy is led by Ken Countess, an accredited Constant Contact Solution Provider and Authorized Local Expert. Countess and his team teach businesses and non-profits how to use email marketing, social media and other marketing tactics as key tools to achieve their goals.
A promotional specialties company in Daytona Beach, Florida, switched from a competing email marketing platform to get better results from its marketing campaigns. In just 6 months, the owner of the company saw revenue grow by over $250,000. She attributes the dramatic growth exclusively to her use of email marketing. The company became a VIP Partner Club member of The Countess Group in 2013.
“The results have been nothing short of phenomenal,” she said. “Ken has been with us every step of the way, coaching and guiding us on best practices. With his help, the transition to Constant Contact email marketing was easy, and sales have exceeded our expectations to levels we couldn’t have imagined.”
“Constant Contact allowed us to be separated from the others,” she continued. “We used the social media tools embedded in the product and have had our best year ever.”
She went on to say, “For years I saw it as an expense I didn't need. Now I know first-hand how powerful email marketing really is! I’m so thankful for The Countess Group’s guidance, and highly recommend their consulting services and attentiveness to their clients.”
The Countess Group began offering VIP Partner service earlier this year to help clients get the most out of their marketing efforts. Finding many companies just need a little extra guidance to dramatically boost the effectiveness of marketing campaigns, the company has helped many clients grow their revenue and exposure.
“This is a great example of how businesses and non-profits know they need to step up their marketing efforts to effectively compete,” said Countess. “This is an example of a business owner who attended one of our free seminars to learn how to move the needle on sales. We’re delighted that she then chose our company as a partner to enable her success.
“Becoming a member of our VIP Partner Club is even easier than joining a hotel or airline loyalty program,” Countess continued. “Participation in the program enables members to get high impact announcements, newsletters and social media campaigns out the door quickly, and then get back to focusing on what they love most – running their business or non-profit. A phone call or e-mail to our office (407-242-4200 or vip@thecountessgroup.com) can make it happen within minutes.”
About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy which has been providing strategic vision, tactical execution and measurable results for clients since 2001.
TCG provides value-added services such as:
- Strategic Marketing
- Marketing Communications
- Corporate Communications
- Email Marketing
- Social Media Marketing
- Public Relations
- Internet/Website Development and Optimization
- Customer Acquisition/Retention/Engagement
- Lead/Demand Generation
- Customer Relationship Management
- Sales Channel Development
- Sales Training and Support
- Trade Show Support
The company is led by Ken Countess, an award-winning marketer and an accredited, internationally recognized expert on Email Marketing and Social Media Marketing. Ken’s approach to educating audiences how to use email marketing and social media tools such as #LinkedIn, #Facebook and #Twitter to build their business has earned him the respect of loyal followers around the world.
Mr. Countess has held executive management positions at several Fortune 100 companies and has been a senior partner at Ascend Marketing, a 35-person marketing firm. While with such well-known companies as Motorola, Marriott, and Caremark (now CVS), Ken has been responsible for creation and delivery of multiple successful sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.
Learn more about The Countess Group at http://www.TheCountessGroup.com. Find us on Facebook (facebook.com/TheCountessGroup), Twitter (twitter.com/CountessGroup), Google+ (google.com/+TheCountessGroup), Pinterest (pinterest.com/CountessGroup), and LinkedIn (http://www.linkedin.com/company/the-countess-group-ccg)
About Constant Contact, Inc.
Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow®, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
Email Marketing Campaign Adds $250,000 in Revenue for Small Business Client
Ease of Marketing Exponentially Grows Client Company’s Revenue