Pune, Maharashtra -- (SBWire) -- 02/26/2019 --Key Findings
Tier 1 Players Account for Over 58% Share of ENT Surgical Devices Market
The ENT surgical devices marketplace remains consolidated among Tier 1 and Tier 2 players who collectively hold a hefty 95% market share. Medtronic and Olympus are the top 2 players in the ENT surgical devices market. As the medical device industry is witnessing a shift from a simple marketing model to a care-based delivery model, prominent players in the ENT surgical devices market are engaged in introducing novel medical devices that deliver enhanced operational capabilities, improved surgeries, and better care. The new business model is enabling key players to align with the changing value chain of ENT surgical devices and maintain their market presence.
Advanced Technology Incorporations Underway in ENT Surgical Devices Market
ENT surgical devices marketplace covers a broad range of surgical instruments and equipment. Spurred by evolving demand trends and increased focus on health-based delivery model, technology integration has disrupted the medical devices landscape. In a way, ENT surgical devices market remains established wherein the dynamism is maintained by advanced technology integrations.
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In addition to the development of minimally invasive surgical instruments, ENT surgical devices manufacturers have integrated multiple technology innovations to develop devices with enhanced capabilities. 3D-guided surgery, improved imaging, advances in microscopy, and digital interpretations are few of the trending technology phenomena in the ENT surgical devices marketplace.
In recent years, prominent players like Carl Zeiss Meditech and Barco have introduced microscopes with improved visualization. Leica Microsystems introduced a surgical microscope that combines natural color vision with fluoroscopy. ENT surgical navigation systems introduced by Medtronic, Acclarent, Stryker and other industry leaders have introduced few of the excellent 3D navigation systems for ENT procedures.
Favorable Reimbursement Scenario Befits Growth of the ENT Surgical Devices Market
ENT disorders are the most common causes that lead to a considerably higher number of doctor visits, particularly in the pediatric population. The rising prevalence of ENT disorders has led to the introduction of government reimbursement policies. For instance in the United States, a considerable number of ENT surgeries such as nasal or sinus endoscopy, osseointegrated implant and temporal bone implantation receive Medicare. For sinus endoscopy under CPT code 31290 and osseointegrated implant under code 69714 and 69715, about US$ 1100 is reimbursed by Medicare. Favorable reimbursements have further increased the numbers patients opting for ENT surgeries, thereby increasing the need for ENT surgical devices across the healthcare industry.
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A Race for Reinvention Leads to M&As in Medical Devices Market – Key Strategies of Sustenance
In a bid to stay ahead of end-user demand, manufacturers in the medical devices market are engaged in developing smart devices. As technology integration and data harnessing plays a key role in this development, the medical devices technology marketplace has witnessed a significant number of M&A activities. A similar trend has been observed in the ENT surgical devices marketplace.
In February 2018, Stryker Corporation announced the completion of acquisition Entellus Medical, a leading provider of minimally invasive medical technology of ENT disease states. In May 2018, Johnson & Johnson's Acclarent in collaboration with Bioscience Webster launched TruDi ENT navigation system with a real-time 3D navigation system.
Minimally Invasive Surgeries – A Trending Approach in ENT Surgical Devices Market
Minimally invasive surgeries continue to gain momentum in the healthcare owing to associated benefits as compared to the traditional surgical approach. While the traditional approach continues to remain in the mainstream, the minimal invasion has replaced the traditional approach to a greater extent. Growing preference for minimal invasion has led manufacturers to introduce devices to perform ENT surgeries with minimal invasion.
Current ENT procedures such as septoplasty, laryngeal surgery, trans-oral robotic surgery, tonsillectomy, and endoscopic sinus surgery are performed using minimal invasion approach. A considerable amount of R&D investments are involved to combine robotics technology with minimal invasion procedures and develop ENT surgical devices with enhanced surgical efficiency.
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ENT Surgical Devices Market - Competitive Landscape
The ENT surgical devices market report covers information on the competitive landscape that delivers the competition scenario and future opportunities in the ENT surgical devices marketplace. Readers can find a dashboard view of key players and a company profile section which provides information regarding product offerings, new introductions, market presence, global footprint and notable developments of key players in the ENT surgical devices market.
Few of the profiled players in the ENT surgical devices market include Olympus Corporation, Medtronic PLC, Carl Zeiss Meditec AG, 16.4.Danaher Corporation (Leica Microsystems), Shanghai Fosun Pharmaceuticals Ltd. (AC. Alma Lasers), KLS Martin LP, Acclarent, Inc., Smith and Nephew PLC, ClaroNav, Collin SAS, Lumenis and Brainlab.
Major investments in the ENT surgical devices market are in clinical research studies that are aimed at receiving authorization. The ENT surgical devices marketplace has witnessed a number of FDA clearance in past few years.
In October 2018, Carl Zeiss Meditech AG announced the launch of TIVATO 700 and EXTARO 300 microscopes with improved visualization and enhanced workflow augmentation concept based on an all-digital approach for ENT procedures.
In March 2018, Olympus Corporation launched ENF-VT3, the world's first rhino-laryngo videoscope with an aim to incorporate 4-direction angulation capability.
In December 2017, Intersect ENT announced FDA approval of a new sinus implant SINUVATM which is an in-office treatment option for recurrent nasal polyps.
In September 2017, Medtronic received FDA 510(k) clearance for the company's ENT surgical navigation system StealthStationTM which will assist ENT surgeons to track the location of instruments during procedures within ear, nose and throat anatomy.
ENT Surgical Devices Market - Definition
ENT surgical devices include a broad range of instruments and equipment used in different ENT surgical procedures. As the ENT procedures involve few of the broadest range of operations, depending on the type of surgical procedure such as tonsillectomy, tracheostomy, implantations, septorhinoplasty, turbinate reduction, mastoidectomy, stapedectomy and reconstruction surgeries, there is a presence of different types of ENT surgical devices.
ENT Surgical Devices Market - About the Report
Fact.MR has compiled a study on the ENT surgical devices market and published a report titled, "ENT Surgical Devices Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2018 to 2028." The report delivers actionable insights and future performance of the ENT surgical devices market. The analysis is backed by a thorough assessment of drivers, restraints, trends and opportunities that hold a significant impact on the growth of the ENT surgical devices market during the forecast period.
ENT Surgical Devices Market Structure
The ENT surgical devices market study is based on a comprehensive analysis of the demand-supply scenario of all the important market facets. Thus derived structure of the ENT surgical devices market is segmented based on product type, modality and end users.
Based on product type, the ENT surgical devices market is sub-segmented into a number of devices such as hand instrument, ENT surgical lasers, powered ENT surgical systems, electrosurgical and radiofrequency devices, ENT surgery workstations, ENT surgical navigation system, ENT visualization system and surgical microscopes.
On the basis of modality, the ENT surgical devices market is sub-segmented into hand-held devices, portable devices and fixed devices. End-user segment of the ENT surgical devices includes hospitals, ambulatory surgical centers and ENT clinics.
The market structure also includes ENT surgical devices market segmentation based on regions. Key regions included in the ENT surgical devices market regional analysis are North America, Latin America, Europe, CIS & Russia, APEJ, Japan and MEA.
ENT Surgical Devices Market - Additional Questions Answered
In addition to the aforementioned insights, the ENT surgical devices market report covers analysis of all the vital market facets. Thorough analysis as such can provide answers to some of the bemusing questions of business professionals who are interested in ENT surgical devices market.
What will be the market size of ENT surgical devices market in 2019?
How does the reimbursement scenario influence the growth of the ENT surgical devices market?
Which product type will be highly utilized by ENT surgeons in the ENT surgical devices market?
Which region will present the highest market revenues in the ENT surgical devices market?
ENT Surgical Devices Market - Research Methodology
The ENT surgical devices market report has a section on research methodology that elaborates the research methodology used during the course of the ENT surgical devices market study. The systematic approach followed during the ENT surgical devices market study constitutes the research methodology. The primary research includes interviews with industry savants and domain-specific analysts and secondary research includes the study of industry database, company press releases and published information.
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ENT Surgical Devices Market to Witness Widespread Expansion During 2018-2028