Lewes, DE -- (SBWire) -- 02/08/2017 --Report forecast the global digital english language learning market to grow at a CAGR of 23.36% during the period 2017-2021.
English is spoken by more than one billion people worldwide and is the second most popular language to learn after Mandarin. ELT programs are gaining momentum because of globalization, urbanization, and the desire for better education and employment opportunities. With the advent of the Internet, information and communications technology (ICT) tools are being used to provide learning content in digital formats.
Digital English language learning comprises digital content and products that facilitate the learning of languages through ICT tools. These include mobile apps, activities, e-Books, games, videos, audio clips, digital software, learning lab equipment, and online tutoring. These tools are interactive, allow real-time feedback, and enhance learning processes as they involve different formats.
The report covers the present scenario and the growth prospects of the global digital english language learning market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of the digital English language learning products and services provided by the language learning institutions, and online language learning service providers.
The market is divided into the following segments based on geography:
- APAC
- Europe
- North America
- ROW
According to the report, one driver in market is significant upsurge in demand from organizations. The language issue is an inherent challenge in integrating the labor market across Europe and Asia. The implementation of corporate language strategy is tedious and evokes a multiple apprehension among employees. However, from an efficiency and resource management perspective, organizations realize the adverse impact of language barriers at the operational and strategic levels. Various studies have indicated issues such as uncertainty, divided groups, and polarization of perspectives due to lack of proper communication. Though governments and large enterprises are making substantial trade reforms to stabilize their economies, it is essential for organizations to address such fundamental issues with utmost importance.
Further, the report states that one challenge in market is rise in focus on native languages. Many countries such as Germany, France, and China are shifting emphasis to boost their own culture and language. With increased number of students migrating to other countries for opportunities, the focus on the English language has become intense. This has somewhat diminished the significance of native languages of different countries. To preserve and protect their identity from the English-speaking countries values and culture, European and Asian countries such as Germany, France, South Korea, and China are boosting courses on native culture in schools. They are also minimizing the importance of English language and consequently pushing their respective languages and cultures. For instance, students in primary schools are mandated to learn German and French languages before taking English language course in Germany and France. In China, the Ministry of Education is in the process of lowering marks allotted to English and increasing those for Chinese in high school exams. Such factors pose a challenge to the digital English language learning market during the forecast period.
Global Digital English Language Learning Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
key players in the global digital english language learning market: Berlitz Languages, Pearson ELT, Sanako Corporation, and EF Education First.
Other Prominent Vendors in the market are: inlingua, Houghton Mifflin Harcourt, LearnCube, McGraw-Hill Education, Onwards Learning, OKpanda, Oxford University Press, Rosetta Stone, Transparent Language, and Voxy.
Market driver
- Significant upsurge in demand from organizations.
- For a full, detailed list, view our report
Market challenge
- Extensive use of wearable technology for language learning.
- For a full, detailed list, view our report
Market trend
- Increased implementation of language cloud services.
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Spanning over 73 pages and 33 Exhibits "Global Digital English Language Learning Market 2017 - 2021" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Global digital English language learning market, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Market segmentation by deployment, End-user segmentation, Geographical segmentation, Vendor landscape, Key vendor analysis, Other prominent vendors, Appendix.
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