Lewes, DE -- (SBWire) -- 02/10/2016 --Report forecast the global digital signage market to grow at a CAGR of 5.6% during the period 2016-2020.
Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and projection to display content such as digital images, video, and information. These can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.
Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to display information.
They are increasingly being used as an alternative to static signage due to the following advantages:
- Frequent and easy content updating
- Interactive abilities due to touch screens, movement detection, and image capturing
- Out-of-home advertising that shows video content along with traditional ads or messages
- Delivery of targeted messages to specific locations or consumers at specific times
The report covers the present scenario and the growth prospects of the global digital signage market for 2016-2020.
To calculate the market size, the report considers the revenue generated from the use of digital signage for applications such as:
- Retail
- Quick service restaurants (QSRs) and other restaurants
- Education
- Healthcare
- Other (governments, corporations, public spaces, banking, transportation, and outdoor sports)
According to the report, the advantages of using digital signage over traditional advertisement boards are one of the primary growth drivers for this market. Digital signage provides benefits such as no paper waste, audience engagement, overcoming spatial limitations, dynamic content control and cost-effectiveness, targeted content, and interactive digital signage.
Further, the report states that the lack of awareness and research regarding the benefits of digital signage is a major restraint to market growth.
Global Digital Signage Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
key players in the Global Digital Signage Market: ADFLOW, Cisco, HP, Panasonic and Samsung.
Other Prominent Vendors in the market are: AU Optronics, NEC Display Solutions, Omnivex, Planar Systems, Sharp, Sony, BrightSign, Intel, KeyWest Technology, LG, Microsoft, Scala, and Winmate.
Market driver
- Advantages over traditional advertisement boards
- For a full, detailed list, view our report
Market challenge
- Lack of awareness regarding benefits of digital signage
- For a full, detailed list, view our report
Market trend
- Increasing adoption by educational institutions
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Spanning over 62 pages and 30 Exhibit "Global Digital Signage Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market Overview, Market Landscape, Market segmentation by application, Market segmentation by revenue source, Geographical segmentation, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.
Find more information Visit at: http://www.marketresearchreports.com/technavio/global-digital-signage-market-2016-2020
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