Lewes, DE -- (SBWire) -- 04/24/2019 --A leading market research consultancy covering the LED lighting industry, today announced the release of their global market forecast of the use of light emitting diode (LED) professional production lights in Television/Broadcast, Motion Picture, and Videography.
According to the market forecast report, the global consumption of LED professional lighting lamps/fixtures reached $256.5 million in 2018. During the forecast period, the value of the LED-equipped lighting is forecast to increase to $508.5 million in the year 2028. Market forecast data in the study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data.
According to the study, LED-based lighting is forecast to be the light source of the next generation in the professional production lighting sector studied in this market research project. Current LED technology already competes favorably with Hydrargyrum medium-arc iodide (HMI), fluorescent and tungsten sources and is powerful enough for the new crossover videographers.
LED lighting is increasingly used in Hollywood and broadcast/TV and movie studios worldwide since LED solutions are a cool running (temperature), energy efficient, light source with an adequate quality of light giving increasingly accepted color rendition and "natural" skin tones. This LED technology is not just limited to large panels of light, but is also available in small, portable, battery operated units that could be attached to video cameras that are currently available.
New LED-based professional production lights are designed to meet the needs of demanding videographers. LED technology is a strong competitor to other light source technologies, due to its reliability, light quality, durability (rugged) and rapid on/off features (and several other benefits) of LED lighting in professional production applications.
Some examples of video/motion professionals that specify and use LED lighting include: steady-cam operators; Cinematographers; Operators, television, video, and motion picture camera; News camera operators; Motion picture camera operators; Electronic newsgathering operators; Video camera operators; Film and video editors; Camera operators, television, video, and motion picture; Video editors; ENG operators; Studio camera operators, others.
Broadcast studio camera operators work in a broadcast studio and usually videotape/ digital recording their subjects from a fixed position. News camera operators, also called electronic news gathering (ENG) operators, work as part of a reporting team, following newsworthy events as they unfold. To capture live events, they must anticipate the action and act quickly. Television, video, and motion picture camera operators usually acquire their skills through formal postsecondary training at film schools, colleges, universities, or photographic institutes; therefore, LED lighting manufacturers should consider these institutions in the marketing efforts.
The sales and distribution of LED-based professional production lights are typically aimed at:
- Rental Companies
- Lighting Designers
- Lighting Engineers and Specifiers
- Content Production Companies
- Venue/locations (Stadiums, Arenas, Other)
In this global market forecast study report of LED-based professional production lights used in the television/broadcast, videography, and motion picture/film industry sectors, over 60 companies, which compete in this sector, are profiled.
LED professional production lighting, which is used for General Lighting purposes, but with primary concern to accommodate the parameters of High Definition (HD) or other related production concerns for broadcast/TV, motion pictures or videography illumination, is covered in this market forecast. The major market potential for these general lighting/production lights is in sport arenas and stadiums that prefer lighting, which are compliant with slow-motion and/or high-definition television standards.
The broadcast/television, motion pictures and professional videography industry sectors employ professional camera operators in the United States and worldwide. Independent television stations, local affiliate stations of television networks or broadcast groups, large cable and television networks, or smaller, independent production companies, employ camera operators. There also are a large number of self-employed camera operators and film editors. Some self-employed camera operators contract with television networks, documentary or independent filmmakers, advertising agencies/commercials, or trade show or convention sponsors to work on individual projects for a set fee, often at a daily rate.
Larger square or rectangle (shape) LED lights, which also include linear or tube led in consumption value last year in 2018 with nearly 50 percent in relative market share versus the other LED light categories. The average selling prices (ASPs) for smaller devices are significantly less than the larger fixtures.
In terms of volume (number of units), the smaller units currently hold the market share lead; however, because of their relatively low average selling price (ASP) compared to the larger-sized units, they have a lesser market share in terms of value.
The worldwide value of LED-based production lighting in the Television/Broadcast segment was $152 million in 2018, compared to $73.2 million in the Motion Picture category and $31.2 million in the Videography industry segment.
TV/Broadcast stations worldwide continue to retrofit their studios with LED-based production lights, to improve the picture quality with the new HDTV-based requirements. Also, other benefits of LED lighting versus the incumbent lighting, includes consumption of less electrical power and quiet operation (no fan required), as well as 'flicker-free" operation. Also, LEDs not only use less energy, less air conditioning is required in the studio, since heat generated by LED lights is negligible.
LED production lights in the motion picture/film category is driven by requirements for lighting effects and set lighting, mainly because of its flexibility. A single light source can generate a great variety of colors. Additionally, continuous cost/performance improvements driven by technological advancements are driving the LED lighting fixture market from a niche-only solution to a general use solution.
Film and Video Professional Production LED Lighting Global Market Forecast & Analysis 2018-2028
10-Year Market Forecast This is the Publisher global review and forecast of the use of light emitting diode (LED) professional production lighting in television/broadcast, motion pictures and videography.
Regions
The market data are segmented into the following geographic regions, plus a Global summary; separate data-sheets are provided for the U.S.A. and Rest of the American region:
America
United States of America
Rest of America
EMEA (Europe, Middle East, plus Africa)
APAC (Asia Pacific)
Applications
The market data are segmented into the following professional production end-user groups (applications):
Broadcast/Television
Motion Pictures (Cinematography)
Videography
The market forecast data are presented for the LED light fixture, segmented by the following functions:
Consumption Value (US$, million)
Quantity (number/units)
Average Selling Prices (ASP $, each)
Market Forecast, By Light Shape and Size This report provides an independent examination and analysis of the changing market dynamics for the major types of LED-based lighting fixtures, segmented by shape/size:
Small LED Light
Square or Rectangle (less than 12 x 12-inch)
Circular/Ring/Fresnel (less than 12-inch Outer Diameter)
Large LED Light
Square or Rectangle (12 x 12-inch and Larger)
Circular/Ring/Fresnel (12-inch Outer Diameter and Larger)
Below, are five levels (or "food chain") pertaining to the LED marketplace. For the purposes of THIS Publisher study, we quantify and provide a market forecast for Level 5.
Level 1 - The chip or die
Level 2 - The LED component (component-level bulb)
Level 3 - LED array; may include optics, heat sink and/or power supply
Level 4 - Lamp
Level 5 – Light Fixture (complete with Lamps)
According to the market forecast report, the global consumption of LED professional lighting lamps/fixtures reached $256.5 million in 2018. During the forecast period, the value of the LED fixtures with lamps is expected to increase to $507 million in the year 2028. Market forecast data in the study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data.
The worldwide value of LED-based production lighting in the Television/Broadcast segment reached $152 million in 2018, compared to nearly $72.2 million in the Motion Picture (film) category and the remainder in the Videography industry segment. The TV/Broadcast industry sector is continuously challenged with expenditure reduction, due mainly to the decline in advertisement revenue; however, paid subscription-based TV, supplements the television sector in terms of upgrades in lighting.
High performance TV/Broadcast cameras require professional-grade lighting to achieve the highest expectations for Slow Motion and High Definition (HD) TV standard-based production; therefore, along with the goal of energy-efficiency, LED-based lighting is proving to be the next-generation winning technology-choice for use in sport arenas and stadiums.
TV/Broadcast stations worldwide continue to retrofit their studios with LED-based production lights, to improve the picture quality with the new HDTV-based requirements. Also, other benefits of LED lighting versus the incumbent lighting is the consumption of less electrical power, since LEDs use less energy and also less air conditioning is required since heat generated by LED lights is negligible.
LED production lights in the motion picture/film category is driven by requirements for lighting effects and set lighting, mainly because of its flexibility. A single light source can generate a great variety of colors. Additionally, continuous cost/performance improvements driven by technological advancements are driving the LED lighting fixture market from a niche-only solution to a general use solution.
Market Research Methodology
Market analysis and technology forecasting are complex tasks. Any predictions of the shape and trends of technology and economic movement start from the notion that the germ of what will be important tomorrow is present, although smaller or larger or in a different form, in our environment today. However, taking as a basis for a prediction the assumptions of current, conventional belief creates a set of preconceived notions that can lead to serious mistakes. Publisher, instead, looks to the basic driving forces.
Information Base
This study is based on analysis of information obtained continually over the past several years, but updated through the middle of April 2019. During this period, Publisher analysts performed interviews with authoritative and representative individuals in the LED and LED lighting/fixture manufacturing (materials, integrated circuits/circuit boards, packaging, devices, connectors/pins/end-caps, plastic, aluminum and glass manufacturers, associated parts/pieces, fittings/fixtures) and advertisement, photography, broadcast and motion picture industry sectors, marketing communications, R&D, government, and other.
The interviews were conducted principally with:
Engineers, marketing personnel and management at manufacturers of LEDs (chips, components, lamps and fixtures) as well as other technologies, especially tungsten, fluorescent, HMI, and Xenon
Design group leaders, engineers, marketing personnel and market planners at major users and potential users of LEDs
Other industry experts, including those focused on standards activities, trade associations, and investments
The interviews covered issues of technology, R&D support, pricing, contract size, reliability, documentation, installation/maintenance crafts, standards, supplier competition and other topics. Customers and distributors were interviewed, to obtain their estimates of quantities received and average prices paid. Customer estimates of historical and expected near term future growth of their application are obtained. Their views of use of new technology products were obtained.
The analyst then considered customer expectations of near-term growth in their application, plus forecasted economic payback of investment, technology trends and changes in government regulations and funding/tax-break legislation/rules in each geographical region, to derive estimated growth rates of quantity and price of each product subset in each application. These forecasted growth rates are combined with the estimated baseline data to obtain the long-range forecasts at the lowest detailed level of each product and application.
A full review of published information (secondary research) was also performed to supplement information obtained through primary research (interviews).
The following sources were reviewed:
Professional technical journals and papers
Trade press articles; Product literature
Technical conference proceedings
Company profile and financial information
Additional information based on previous Publisher market studies
Personal knowledge of the research team
In analyzing and forecasting the complexities of worldwide markets for light emitting diode products, it is essential that the market research team have a good and a deep understanding of the technology and of the industry. Publisher consultants who participated in this report were qualified.
Bottom-up Methodology Publisher market forecasts data are developed initially at the lowest detail level, and then summed to successively higher levels. The background market research focuses on the amount of each type of product projected-use in each application in the base year (last year - 2018), and the prices paid at the first transaction from the manufacturer. This forms the base year data.
Publisher analysts then forecast the growth rates in component quantity use in each application, along with price trends, based on competitive, economic and technology forecast trends, and apply these to derive long term forecasts at the lowest application levels. The usage growth rate forecasts depend heavily on analysis of overall end user trends toward equipment usage and economic payback.
Spanning over 466 pages "Film and Video Professional Production LED Lighting Global Market Forecast & Analysis 2018-2028" report covers Executive Summary, LED Production Lighting Market Forecast & Analysis, By Fixture Size and Shape, Market Forecast by Application, LED-Based Professional Production Lighting Competition, Market Research Methodology, Definitions - Acronyms, Abbreviations, and General Terms, Market Forecast Data Base Explanation.
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