Lewes, DE -- (SBWire) -- 02/10/2016 --Report forecast the global mobile augmented reality (AR) market to grow at a CAGR of 89% during the period 2016-2020.
AR technology blends digital content with the physical world; it displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It enables the user to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through apps developed for their mobile devices.
The report covers the present scenario and the growth prospects of the global mobile AR market for the period 2016-2020. To calculate the market size, the report considers the revenue generated by vendors that develop AR engines and software.
The market is divided into the following segments based on end-user:
- Consumer
- Enterprise
According to the report, the proliferation of mobile AR apps among consumers using smartphones and tablets globally is the primary growth driver for this market. The enterprise segment includes industries such as automotive, fashion, logistics, healthcare, and retail, where an increase in the demand for AR apps and technologies will enhance brand awareness and product sales.
Further, the report states that many apps are available in the market that are produced by individuals and companies. Most of these fail to succeed because of their poor content and inability to add new content.
Global Mobile Augmented Reality Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
key players in the Global Mobile Augmented Reality Market: Augmented Pixels, Aurasma, Blippar, Catchoom, DAQRI, Metaio and Wikitude.
Other Prominent Vendors in the market are: Google, Infinity Augmented Reality, Inglobe Technologies, NGRAIN, VividWorks, Seabery, Snaploader, Total Immersion, and Zappar.
Market driver
- Proliferation of mobile AR apps
- For a full, detailed list, view our report
Market challenge
- Lack of content
- For a full, detailed list, view our report
Market trend
- Emergence of depth-sensing cameras
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Spanning over 55 pages and 14 Exhibit "Global Mobile Augmented Reality Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market Overview, Market Landscape, Market segmentation by end-user, Geographical segmentation, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.
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