Lewes, DE -- (SBWire) -- 01/08/2019 --Global Web Analytics Market is accounted for $2.20 billion in 2017 and is expected to reach $12.23 billion by 2026 growing at a CAGR of 21.0% during the forecast period. Rising cloud adoption trend, growing shift to data driven businesses and marketing automation are are impelling the market growth. However, data privacy and regulations compliance are hampering the market growth.
Web analytics is the process of interpreting the data. The companies like Ecommerce and other website publishers frequently use Web analytics software to assess such concrete details as what keywords they search with on the site's search engine, how extended they stayed on a given page, how many people visited their site and how many of those visitors were unique visitors. It is usually carried out to examine the presentation of a website and optimize its web usage. Its services may also use cookies to track individual sessions and to conclude repeat visits from the same browser.
Based on geography, Asia Pacific anticipated to dominate the market owing to rising performance of the solutions and responsiveness amongst the businesses to develop the huge chunks of unstructured online data.
Some of the key players in Web Analytics market include Yahoo Analytics, Google , IBM, Facebook Inc., Microsoft Inc., Splunk Inc., Adobe Systems Incorporated., MicroStrategy Incorporated, Tableau Software, SAS Institute, Act-On Software Inc, Cognizant, Hubspot Inc, Webtrends Corp., comScore, Inc., Teradata Corporation, At Internet and Hootsuite Inc.
Types Covered:
- Hosted Web Analytics
- Licensed Web Analytics
Services Covered:
- Professional Services
- Training
- Licensing
- Support & Maintenance
- Consulting & System Integration
Deployment Types Covered:
- On-Premise
- On-Demand
Solutions Covered:
- Data Collection & Storage
- Social Media/Mobile Integration
- Testing
- Reporting
- Attribution
- Behavior-Based Targeting
- Benchmarking/Competitive Intelligence
- Marketing Automation
- Tag Management
- Other Solutions
Applications Covered:
- Performance Monitoring
- Multichannel Campaign Analysis
- Display Advertising Optimization
- Social Media Management
- Targeting & Behavioral Analysis
- Online Marketing
- Marketing Automation
- Mobile Analytics
- Content Marketing
- E-Mail Marketing
- Other Applications
End Users Covered:
- Telecommunication & It
- Travel & Hospitality
- Media & Entertainment
- Government
- Healthcare & Life Sciences
- Retail & Consumer Goods
- Banking, Financial Services, and Insurance (BFSI)
- Other End Users
Regions Covered:
- North America
US
Canada
Mexico
- Europe
Germany
France
Italy
UK
Spain
Rest of Europe
- Asia Pacific
Japan
China
India
Australia
New Zealand
South Korea
Rest of Asia Pacific
- South America
Argentina
Brazil
Chile
Rest of South America
- Middle East & Africa
Saudi Arabia
UAE
Qatar
South Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Spanning over 191 pages "Web Analytics - Global Market Outlook (2017-2026)" report covers Executive Summary, Preface, Market Trend Analysis, Porters Five Force Analysis, Global Web Analytics Market, By Type, Global Web Analytics Market, By Service, Global Web Analytics Market, By Deployment Type, Global Web Analytics Market, By Solution, Global Web Analytics Market, By Application, Global Web Analytics Market, By End User, Global Web Analytics Market, By Geography, Key Developments, Company Profiling. This report Covered Companies few are - Yahoo Analytics, Google, IBM, Facebook Inc., Microsoft Inc., Splunk Inc., Adobe Systems Incorporated., MicroStrategy Incorporated, Tableau Software, SAS Institute.
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