Hair Styling Products Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026

Sarasota, FL -- (SBWire) -- 04/04/2019 --Global Hair Styling Products Market: Overview

Hair care products used for moisturizing, hair straightening, hair curling, hair perfuming, protecting hair from heat, and other hair styling purposes have been considered as hair styling products. Hair styling products are used to alter the texture and shape of the hair or to hold the hairstyle in place. Hairstyling products have had a significant impact on the creation of various hairstyles and trends throughout history commencing from its use in Egyptian culture to Indian, British, French, and Chinese Cultures. Hair gel, hair wax, hair mousse, hair volumizer, pomade, and hair spray are some of the hair styling products. It has been used since many centuries.

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Global Hair Styling Products Market: Growth Factors

Hair styling products market is projected to witness remarkable growth in the coming years, owing to growing awareness about beautiful looks among young & old as well as men and women belong to various demographics and regions depending upon their beliefs & biases regarding beauty. Furthermore, growing preference for natural products as a result of health concerns among the end-users along with the high focus of the firms on manufacturing eco-friendly products has driven the production & use of natural hair styling products. This, in turn, is anticipated to boost the growth of hair styling products market in the coming years. In addition, the rise in the per capita expenditure and availability of the products in the online retail stores along with the introduction of new products by the firms with an objective of value creation and customer satisfaction as well customer delight is likely to boost the growth map of hair styling products market in the near future. With the new fashion trends witnessed across the globe and the youth becoming more conscious about their hair, hair health, and hair styles, the market is likely to gain momentum in the next decade.

Global Hair Styling Products Market: Segmentation

The global hair styling products market can be classified based on product type, end use, gender, and sales channel. On the basis of product type, the market is sectored into hair gel, hairspray, styling creams & waxes, hair mousse, and other hair styling products. Based on the end user, the market is sectored into the household, salon & spa, and fashion sectors. Gender wise, the market is sectored into male, female, and unisex. On the basis of the sales channel, the market is sectored into wholesalers, distributors, hypermarket & supermarket stores, retail stores, convenience stores, specialty stores, and online stores.

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Global Hair Styling Products Market: Regional Analysis

Based on regions, the global hair styling products market can be divided into five main regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Presence of reputed players in the countries such as the U.S. and Canada is anticipated to drive the growth trends of hair styling products market in North America. Furthermore, the growing purchasing power and increasing disposable income have helped increase customer spending on hair care products, especially on premium hair care products in these countries will drive the regional market growth. The U.S. is likely to contribute majorly towards the regional market growth and North America is expected to dominate the global market in terms of growth.

With the growing competition and customer demand for innovative products, vendors have actively started focusing on bettering their R&D operations. Additionally, they have also been focusing on differentiating themselves from pharmaceutical companies. Their investment in innovating ingredients and technologies is rising. Customers in developed countries of Europe and Americans usually look for hair styling products that can address concerns pertaining to multiple hair-related issues in minimal time. To meet these customer needs, vendors regularly innovate their product ranges and expand their product lines. This, in turn, is likely to drive the growth of the market both in Europe as well as the Americas.

The Asia Pacific is likely to register a massive growth in hair styling products market earnings in the foreseeable future, subject to changing fashion trends in the countries such as Japan, China, Thailand, Indonesia, Singapore, and India. Additionally, the rise in the spa & salons in these regions will further augment the regional market growth.

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Global Hair Styling Products Market: Competitive Players

Some of key players in hair styling products market are Procter & Gamble, L'Oreal, Unilever plc, Shiseido Company, Amorepacific corporation, Flora, Ltd., Kao Corporation, Henkel AG & Company, Godefroy Manufacturing Company, Swallowfield plc, Shu Uemura Art of Hair, Vogue International LLC, CURLS(R), LLC, Ouai haircare, Redken, Scental Pacific, Delta Laboratories Pty Ltd., Natrocare Laboratories, Mizani, and Mielle Organics LLC.

Global Hair Styling Products Market: Regional Segment Analysis

North America
The U.S.
Europe
The UK
France
Germany
The Asia Pacific
China
Japan
India