Albany, NY -- (SBWire) -- 10/27/2014 --This represents an excellent level of product awareness, but the opinions about premiums suggest that insurers are failing to either get their price message across, or to make full use of their low cost in marketing the plans.
View Full Report At:
http://www.researchmoz.us/health-cash-plans-uk-october-2014-report.html
Table of Content
Introduction
Report scope
Market definition
Abbreviations
Executive Summary
The market:
Health cash plans expected to enjoy sustained growth in next five years
Figure 1: Forecast of value of health cash plan annual premiums, 2009-19
Market factors:
The economy is improving but consumers are still cautious spenders
The price difference between HCPs and PMI remains stark
Low claims costs have kept providers’ margins high despite the downturn
Companies, products and innovations
Simplyhealth is the dominant player in the HCP market
Figure 2: Top five HCP providers, by income, 2013
Brand promotion:
The consumer:
A fifth have health insurance, but just 6% have an HCP
Figure 3: Health insurance ownership, August 2014
A third of cash plan or dental/optical plan customers researched their plan online
Figure 4: Sources of research for health cash plan and/or dental or optical plan policies, August 2014
Perceived cost is the biggest barrier to HCP ownership
Figure 5: Barriers to ownership of health cash plans, August 2014
Dental treatment is the most popular HCP benefit
Figure 6: Desired features of health cash plans, August 2014
Experience of medical services:
Figure 7: Experience of routine medical services in the last 2 years, August 2014
Figure 8: Personal and immediate family’s experience of non-routine medical services, August 2014
What we think:
Issues and Insights:
Insurers have got prices right but are failing to get the message across
The facts
The implications
Covering prescriptions can help define HCPs position in the market
The facts
The implications
Trend Application
Smartphone apps can improve usability and increase engagement
Make plans more relevant by offering tailored benefit packages
Personal expert opinion still beats online guidance
Browse More related reports at:
http://www.researchmoz.us/insurance-market-reports-161.html
About ResearchMoz
ResearchMoz http://www.researchmoz.us/ is the one stop online destination to find and buy market research reports. Our market research databases integrate statistics with analysis from global, regional, country and company perspectives. We provide the market context, competitor insight and future trends needed for strategic planning.
For More Information Kindly Contact:
Email: sales@researchmoz.us
Website @ http://www.researchmoz.us/
To Get Popular Reports Visit Blog : http://dynamicmarketresearch.blogspot.com/
Get More Market Research Report : https://www.linkedin.com/today/author/227772465
Health Cash Plans - UK - October 2014 - Market Share,Trends
ResearchMoz.us include new market research report "Health Cash Plans - UK - October 2014" to its huge collection of research reports