Boston, MA -- (SBWire) -- 12/04/2014 --Over the review period, consumers purchasing patterns have been changing and adapting to the current environment. Spaniards shifted their preferences towards smaller size dogs, such as terriers and pugs, which can be easily managed in city apartments (where most people live) and tend to eat smaller volumes of food. Accordingly, consumption of dog food moved to smaller packages, which resulted in reduced frequency of purchases.
Competitive Landscape
Delayed in comparison with other developed markets, over the forecast period, the pet care competitive landscape is expected to see the rise of private label. In 2013, private label represented 27% of dog food value sales. Currently, Mercadona is the main competitor and smaller players such as the discounters, Dia and Lidl, are also fast growing. On the contrary, important grocery retailers such as Carrefour or Alcampo still offer limited portfolios which are likely to expand during the forecast period.
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Industry Prospects
Between 2014 and 2019, dog food is expected to see a volume CAGR of 1% and value CAGR of 2% at constant 2013 prices, respectively. Two factors will be the driving trends: The recovery of the economic conditions and the development of the industry towards premium ranges, in order to improve value and contrast private label growth.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Dog Food industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Dog Food in Spain market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Dog Food in Spain?
- What are the major brands in Spain?
- How fast are consumers trading up to prepared dog food?
- How have pet specialists fared in recent years?
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Market Report, "Dog Food in Spain", Published
Recently published research from Euromonitor International, "Dog Food in Spain", is now available at Fast Market Research