Boston, MA -- (SBWire) -- 01/08/2014 --Despite a deteriorating economic situation in Venezuela, with inflation at around 54.3%, for example, the government decided to stay the course, posing further risks to an already-poor business environment. This will further shrink the private sector, exacerbate shortages and worsen market distortions. We have therefore made another downward revision to our forecast for Venezuela's IT market in the Q114 report. As a fairly small market in the region, it has plenty of opportunities for growth, with low PC penetration and government programmes to boost sales. However, because of ICT connectivity weaknesses and an environment that is adverse to innovation, there will little scope for international vendors to compete.
Headline Expenditure Projections
Computer Hardware Sales: From VEB5.7bn in 2012 to VEB6.6bn in 2013. The weaker growth environment, as well as the devaluation of the bolivar, resulted in a downgrade to our forecast for 2013 as it increases the price of imported hardware. Cheap computer programmes, and the PCs for schools programmes is a driver of unit shipments.
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Software Sales: From VEB1.5bn in 2012 to VEB1.8bn in 2013. High levels of software piracy and the government's commitment to open source software will limit opportunities for proprietary software vendors.
IT Services Sales: From VEB1.3bn in 2012 to VEB1.6bn in 2013. We expect 75% of demand will come from large companies, with the oil sector still significant despite the fall in oil prices. However, there is medium-term potential for IT services sales to SMEs, particularly cost-saving cloud computing services.
Risk/Reward Rating
Venezuela's score remained flat in the Q114 update with the impact of the devaluation of the bolivar in February 2013 already factored into our forecasts.
Key Trends & Developments
The outlook for the PC market has worsened with the devaluation of the bolivar in February 2013, however opportunities still exist in the market. Venezuelan computer shipments are forecast to continue to grow due to the government's affordable computer programmes, computers for education initiatives and more local production of inexpensive computers. The 'Va a mi Casa' programme has been extended to high school students, with the first laptops delivered to high school students in April and May 2013.The latest target is for 2.6mn computers distributed by 2014, with the government reporting that the 2mn mark was passed in 2012. VIT announced three domestically produced tablets targeted at the local market that could see the trend of tablet sales growth hitting Venezuela in H213 and 2014.
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New Market Study, "Venezuela Information Technology Report Q1 2014", Has Been Published
Recently published research from Business Monitor International, "Venezuela Information Technology Report Q1 2014", is now available at Fast Market Research