Boston, MA -- (SBWire) -- 07/09/2013 --Sales of irons grew insignificantly in volume terms to 447,000 thousand units, while growing by 5% in current value terms to HUF4.1 billion in 2012. Irons is a very saturated market in Hungary with 98% of households owning one. As volume sales are primarily driven by replacement of old products and upgrades from more economical models, price promotions and discounting are the major tools enhancing consumption.
Euromonitor International's Irons in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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New Report Available: Irons in Hungary
Fast Market Research recommends "Irons in Hungary" from Euromonitor International, now available