Boston, MA -- (SBWire) -- 08/23/2013 --As chained tea shops continued to launch new products in 2012, tea in Taiwan experienced higher growth rates in total volume terms. On-trade sales boosted the overall size of the category by offering a wider range of drinks mixed with tea products. Furthermore, brands positioned in the premium range helped increase the average unit price and helped boost value sales.
Euromonitor International's Tea in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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New Report Available: Tea in Taiwan
Recently published research from Euromonitor International, "Tea in Taiwan", is now available at Fast Market Research