New York, NY -- (SBWire) -- 08/11/2014 --It is every photographer’s dream to run gallery exhibits, along with left and right calls from art collectors trying to deal business with them, and having their works published. So what makes a stellar photographer? Fine art printing is the key, combined with good marketing techniques.
Mary Virginia Swanson, an expert in the field of fine art printing, discussed in her interview with Shutterbug the biggest challenges faced by many photographers when creating and marketing art photography. Swanson said, “To create great photographs takes talent, of course, but also masterful control of technique, and, in my opinion, a broad understanding of the history of photography. Know the work of those who came before you! Give yourself creative assignments that keep you challenged. When a subject or a place commands your interest, explore it in great depth. Be unwavering in your commitment to pursuing your work, and know that you will grow from sharing it with your peers and industry experts.
To market that work requires a different skill set, one that begins with you being comfortable with presenting your work in writing, in person, and on the web. Then, depending on how broadly you want to share and possibly sell the work, you will need to determine who your audience is, and how to reach them.”
Today’s technological milieu makes it possible for artists and photographers to sell and marketing their artworks effectively. There are diversified ways of doing which some self-published artists recognize valuable especially when the modern techniques are combined with the traditional ones. Below are some successful ways by which artworks and other fine art printing output are being marketed:
1. Traditional ways of marketing such as art shows and exhibitions, local galleries, marketing through street stalls, when combined with the modern ways such as promoting in social media sites prior to running the exhibit or announcing a sale in a certain local gallery, are deemed as one effective way that most artists practice today. And of course, it is equally important to consider other things when running art shows and exhibitions like the venue, pricing terms and conditions, and the collaboration with agents, publishers and public art commissioners.
2. A very good website presence is the easiest and an affordable means of marketing artworks. Today, artists’ works are not just being displayed in art galleries and exhibitions. There is this thing called “online gallery” where artists find it much easier to display their work of art and where potential buyers find it easier to find their preferred collection as well. These online web galleries can also be linked to the artist’s own website if the artist wants to show their audience more beyond the limit of these online galleries.
3. Email marketing for artists with a limited budget is another way of marketing artworks. Artists just need to make sure that the email addresses that they have collected for their mass email campaign all agreed to receive the email campaigns and artwork announcements.
4. Fine art greeting cards and fine art postcards are traditional yet cost effective means of marketing artworks. Not only does it give an artist a chance to invite potential buyers to their galleries, exhibition, or sales promotions, but it also gives them an opportunity to give people their contact information in case that they would need an artwork in the future.
And before any artist dives into the world of marketing their artworks the traditional of the modern way, they need to make sure that their output is something that deserves to be displayed in public. And this can be done by choosing the right artwork and by making sure that the artwork is displayed in a perfect and high quality frame such as those provided by 567 Global Framing in New York City.
About 567 Gallery
567 Gallery has been serving the local art community and art lovers alike since 2007. Their reputation as a provider of quality framing at affordable prices has earned us many positive reviews from customers. 567 Gallery is a top rated local framing business on Yelp.
567 Gallery is actively involved in the NYC art community and an official partner of Art Expo New York.
