Pune, Maharashtra -- (SBWire) -- 10/05/2023 --According to HTF Market Intelligence, the Global Proximity Marketing market to witness a CAGR of 28.3% during the forecast period (2023-2028). The Latest Released Proximity Marketing Market Research assesses the future growth potential of the Proximity Marketing market and provides information and useful statistics on market structure and size. This report aims to provide market intelligence and strategic insights to help decision-makers make sound investment decisions and identify potential gaps and growth opportunities. Additionally, the report identifies and analyses the changing dynamics and emerging trends along with the key drivers, challenges, opportunities and constraints in the Proximity Marketing market.
The Major Players Covered in this Report: Apple Inc. (United States) Google Inc. (United States) Microsoft Corporation (United States) Qualcomm Inc. (United States) Zebra Technologies Corporation (United States)Bluvision Inc. (United States) Estimote Inc. (United States) inMarket Media LLC (Italy) Proxama PLC (U.K.) ROXIMITY (United States) Shopkick Inc. (United States)
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Definition:
Proximity Marketing is known as wireless location based spreading channels of advertising medium that connect to consumers. Proximity Marketing market is expected to mark significant growth over forecasted period owing to increasing demand of multi-channel marketing, providing high adoption of BLE beacon and technological advancement. There has been significant rise in active beacons in their spaces with figure stood up to 3.5 million in United States alone in 2018, the future for proximity marketing looks promising. This result in rising availability of spatial data and analytical tools platforms and escalating penetration of mobile phones may trigger demand and help in industry expansion.
Market Trends:
Increasing demand in developing countries
Rise in demand of 4G technology boost the proximity marketing market
Market Drivers:
Stiff Competition Between the Business Intelligence Boost the Proximity Marketing Market.
Rapid Demand of Smartphones and Development of Analytical Tools Fuelled Up Market.
Market Opportunities:
Rise in Retail and E-Commerce Sector Leads to Grow the Proximity Marketing Market.
Upsurge Demand Due to Technological Advancements Such as Field Communication, GPS Geo Fencing and Others.
Target Audience:
New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate
Entities, Government and Private Research Organizations, Others
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The titled segments and sub-section of the market are illuminated below:
In-depth analysis of Proximity Marketing market segments by Types: Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others
Detailed analysis of Proximity Marketing market segments by Applications: Retail & ECommerce, Healthcare, Infrastructural, Banking, Financial Services, and Insurance (BFSI), Other
Major Key Players of the Market: Apple Inc. (United States) Google Inc. (United States) Microsoft Corporation (United States) Qualcomm Inc. (United States) Zebra Technologies Corporation (United States)Bluvision Inc. (United States) Estimote Inc. (United States) inMarket Media LLC (Italy) Proxama PLC (U.K.) ROXIMITY (United States) Shopkick Inc. (United States)
Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:
- The Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.)
- North America (United States, Mexico & Canada)
- South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)
- Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.)
- Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia).
Objectives of the Report:
- -To carefully analyse and forecast the size of the Proximity Marketing market by value and volume.
- -To estimate the market shares of major segments of the Proximity Marketing market.
- -To showcase the development of the Proximity Marketing market in different parts of the world.
- -To analyse and study micro-markets in terms of their contributions to the Proximity Marketing market, their prospects, and individual growth trends.
- -To offer precise and useful details about factors affecting the growth of the Proximity Marketing market.
- -To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Proximity Marketing market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.
The market is segmented by Application (Retail & ECommerce, Healthcare, Infrastructural, Banking, Financial Services, and Insurance (BFSI), Other) by Type (Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others) by Software (Content Management System, Context Accelerator and Geofencing, Location Analytics) and by Geography (North America, South America, Europe, Asia Pacific, MEA).
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Key takeaways from the Proximity Marketing market report:
– Detailed consideration of Proximity Marketing market-particular drivers, Trends, constraints, Restraints, Opportunities, and major micro markets.
– Comprehensive valuation of all prospects and threats in the
– In-depth study of industry strategies for growth of the Proximity Marketing market-leading players.
– Proximity Marketing market latest innovations and major procedures.
– Favourable dip inside Vigorous high-tech and market latest trends remarkable the Market.
– Conclusive study about the growth conspiracy of Proximity Marketing market for forthcoming years.
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Major highlights from Table of Contents:
Proximity Marketing Market Study Coverage:
- It includes major manufacturers, emerging player's growth story, and major business segments of Proximity Marketing market, years considered, and research objectives. Additionally, segmentation on the basis of the type of product, application, and technology.
- Proximity Marketing Market Executive Summary: It gives a summary of overall studies, growth rate, available market, competitive landscape, market drivers, trends, and issues, and macroscopic indicators.
- Proximity Marketing Market Production by Region Proximity Marketing Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, financials, and other vital factors.
Key Points Covered in Proximity Marketing Market Report:
- Proximity Marketing Overview, Definition and Classification Market drivers and barriers
- Proximity Marketing Market Competition by Manufacturers
- Proximity Marketing Capacity, Production, Revenue (Value) by Region (2023-2028)
- Proximity Marketing Supply (Production), Consumption, Export, Import by Region (2023-2028)
- Proximity Marketing Production, Revenue (Value), Price Trend by Type {Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others}
- Proximity Marketing Market Analysis by Application {Retail & ECommerce, Healthcare, Infrastructural, Banking, Financial Services, and Insurance (BFSI), Other}
- Proximity Marketing Manufacturers Profiles/Analysis Proximity Marketing Manufacturing Cost Analysis, Industrial/Supply Chain Analysis, Sourcing Strategy and Downstream Buyers, Marketing
- Strategy by Key Manufacturers/Players, Connected Distributors/Traders Standardization, Regulatory and collaborative initiatives, Industry road map and value chain Market Effect Factors Analysis.
Major questions answered:
- What are influencing factors driving the demand for Proximity Marketing near future?
- What is the impact analysis of various factors in the Global Proximity Marketing market growth?
- What are the recent trends in the regional market and how successful they are?
- How feasible is Proximity Marketing market for long-term investment?
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