New York, NY -- (SBWire) -- 11/05/2018 --Over the next five years, Research Reports Inc. projects that Public Relations (PR) Tools will register a 12.0% CAGR in terms of revenue, reach US$ 5260 million by 2023, from US$ 2660 million in 2017.
"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their public." Public relations can also be defined as the practice of managing communication between an organization and its public. Agreement, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management. The Public Relations (PR) Tools industry concentration is unbalanced, and there are many small and new companies in this industry.
Global giant manufactures mainly distributed in U.S. The manufacturers in U.S. have a long history and unshakable status in this field. In the international market, the marketing channels characteristic differ from company to company.
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The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position. Companies in developing countries such as China, in contrast, put more effort on native and domestic market, their product quality is not advanced enough when comparing with leading companies.
Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas company now put more effort to underdevelopment regions these years.
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Major Market Players
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
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In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Segmentation by product type
Publishing Tools
Social Media Monitoring & Management
Data Aggregation, Monitoring and Analysis
Relationship Management
Segmentation by application
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
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Research objectives
To study and analyze the global Public Relations (PR) Tools market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
To understand the structure of Public Relations (PR) Tools market by identifying its various subsegments.
Focuses on the key global Public Relations (PR) Tools players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Public Relations (PR) Tools with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Public Relations (PR) Tools sub-markets, with respect to key regions (along with their respective key countries).
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