ReportsnReports Adds India Telecoms, Mobile, Broadband and Forecas

Dallas, TX -- (SBWire) -- 07/11/2011 --This report provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in India. Subjects covered include:

• Key statistics;
• Market and industry overviews;
• Regulatory environment;
• Major players (fixed and mobile);
• Infrastructure development – national and international;
• Digital media;
• Mobile voice and data market;
• Internet, including VoIP and IPTV;
• Broadband services;
• Regulatory environment;
• Telecom market forecasts for selected segments/years to 2020.

As India feels the shockwaves of the so-called ’2G scandal’, the operators are busily rolling out their 3G networks.
India continues to be one of the fastest growing major telecom markets in the world. It is also one of the largest. Sweeping reforms introduced by successive Indian governments over the last decade have dramatically changed the nature of telecommunications in the country. The mobile sector has grown from around 10 million subscribers in 2002 to pass the 750 million mark by the end of 2010 and the market was growing strongly into 2011. The boom in the mobile industry is expected to continue at least into the medium term. The fixed-line market, however, which had grown strongly for a while, has been experiencing zero and negative growth of late. in the meantime, there has been a fresh effort made to promote broadband internet access throughout the country; after a period in which broadband development languished – and the government became concerned – there was new hope for a serious expansion phase in this segment of the market.

A number of factors have been responsible for the amazing growth in India’s telecom sector; apart from the obvious booming economy and the rapid expansion in the country’s middle class, the growth drivers include low tariffs, low handset prices and most notably a highly competitive market created by the government and the regulator. The government has continued to open the market up to more and more competition. Home to a clutch of global operators working with local companies, the government has continued to issue licences to new telecom operators. Competition in the market place has become even more intense over the last year or so. The launch of Mobile Number Portability (MNP) in 2011 added yet another dimension to this intensely competitive market.
While the mobile subscriber base was continuing to grow at an annual rate of around 40%, Average Revenue Per User (ARPU) has been steadily declining as competing operators offer cheaper tariffs; at the same time usage levels have remained reasonably high thus slowing the decline in revenues. There has been a major push in recent years to take mobile services into the poorer and rural areas of the country; this has also weighed heavily on ARPUs.

One segment of the market that continued to puzzle the observer – and the government – is broadband Internet. Despite the obvious enthusiasm for Internet access to be found across the country, India’s move into high-speed broadband Internet has been noticeably sluggish. The TRAI in describing the situation in 2010 noted that ‘… the performance so far has not been up to the expectations’. The regulator’s reference point was the targets set in the government’s National Broadband Policy issued in 2004, with growth falling well short of these targets. By 2011 broadband Internet penetration in India was still a low 1%, with these broadband services accounting for about 65% of the total Internet subscriber base. In other words, coming into 2011 there were less than 12 million broadband subscribers in a country of 1.2 billion people. In the meantime, somewhat paradoxically, the overall level of Internet usage seems to be growing strongly, perhaps boosted by the widespread use of Internet cafes and other points of public online access. There were in excess of an estimated 70 million Internet users throughout the country by January 2011, this representing a penetration of almost 6%.

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