Ann Arbor, MI -- (SBWire) -- 07/29/2011 --In Medieval Europe when the butcher was caught adding some unknown substance into his sausage, that news may have taken a week to spread throughout the province; as opposed to the 21st century’s ability to learn of one dead bovine that succumbed to “Mad Cow” disease in Ulan Bator, Mongolia.
Even as little as a few decades ago, people couldn’t imagine that the divides between prank phone calls and tweeting online would ever meet. Nonetheless, it’s here, and, it’s going to continue to morph: Pranks are now called “character assassinations.” Online tweeting today is what it is: a platform to say anything about anybody.
Fortunately today, the internet remedy came with the disease: Reputation Management.
Business Internet Marketing can manage, defend, repair and steer any online reputation and image for an enterprise’s benefit. BIM maintains a full-time staff to monitor and respond to traditional media (print and video), the internet, social media, forums and blogs for their clients.
BIM’s approach to a client’s request is simple. It uses the three-step formula in all of it’s cases involving negative perceptions, complaint forums, etc.
The BIM team will first observe what is appearing on the internet and in the media. A record is made of the material. Then the team will make an assessment of the material in terms of the index ranking and its optimization qualities. And, finally the team will go into action with multiple-pronged responses.
The BIM reputation management team knows from many of its campaigns that some of the claims in the media and on the internet may be true. Likewise, a number of them will be baseless allegations. One action that the managers at BIM will not use is to take a defensive posture.
In such cases, the best way is to ignore the rumors or respond as voices that cannot be traced back to the brand. What the reputation management team can do is generate content that highlights the positive issues on the table. The internet users are entitled to know the truth and BIM believes it’s best that they get it from authentic sources. To take a revenge posture could be more fatal than eating the butcher’s sausage.
Whether clients are totally new to e-marketing and exploring the idea of how to start an online business for the first time, or old hands who have been struggling and needs to revitalize their e-marketing strategy, BIM is here to help. Nothing would please them more than to find out that you were able to start internet business and succeed, using some of the internet marketing information at BIM.
Contact BIM from anywhere in North America for a free analysis of how internet marketing can help the bottom line, the middle line and the top line. http://search-engineseo.com
BIM Uses Internet Branding Expertise to Enrich Their Clients’ Reputation Management
Clearly, the “One, Two, Three” approach to reputation management that Business Internet Marketing uses is a success: Observation, Assessment and the Response.