Tullamarine, Victoria -- (SBWire) -- 09/01/2011 --Europcar has secured front of shorts branding with the A-League and the Youth Team. As part of the new sponsorship agreement, Europcar has also positioned its famous green branding at the Family Stand, located at the southern end of the nib Stadium. This was particularly eye-catching during a recent international friendly match with Celtic last month.
All Europcar club vehicles will be prominently co-branded as part of the newly formed partnership, ensuring high visibility for the club and Europcar’s Perth car hire service. Perth Glory members will also benefit from a variety of exclusive Europcar discounts and offers.
The sponsorship complements Europcar’s overall business strategy in Australia, Mike Warmington, Sales & Marketing Director Europcar Australia and New Zealand explained.
“We are delighted by our new partnership with the Perth Glory Football Club and wish them great success in the season ahead.
“From a business perspective the Western Australian market is, in many ways, an untapped market for us which has tremendous potential for business growth. Perth Glory Football Club is undoubtedly an iconic Western Australian brand, therefore we feel it is the perfect fit for us to gain exposure in this valuable market.”
Since launching operations in 2004, Europcar has grown to be one of the top four car rental companies in Australia and New Zealand with more than 500 employees, 12,000 vehicles and revenues in excess of AUS$150 million.
Perth Glory CEO, Paul Kelly expressed that he was equally thrilled by the new agreement.
“The Perth Glory Football Club is very proud to have such a reputable world class brand join our family. The direct benefits this new union offers our club, players, staff and members are significant.
“We look forward to working closely with Europcar to maximise this relationship as much as possible. The sponsorship represents yet another positive step in the right direction for the club.”
Europcar International is one of the world’s largest vehicle rental companies and the #1 rental agency in Europe, with a global network spanning 3,000 locations in 150 countries worldwide covering Europe, the Middle East, Africa, the Indian Ocean, North and Central America, Mexico, the Caribbean and Asia-Pacific.
Europcar has locations throughout Australia including popular tourist destinations such as Brisbane, Sydney, Melbourne, Gold Coast, Hobart, Darwin, Alice Springs, Adelaide and Perth. Stations are located at all major airports, capital cities as well as regional airports, towns and rural locations.
Europcar offers its clients a wide choice of rental vehicles including hire cars, prestige vehicles, minivans, people movers, 4WDs, SUVs, trucks, utilities and vans.
For more information on Europcar’s Perth car hire service go to:
http://car-rental.europcar.com.au/car-hire-perth
http://car-rental.europcar.com.au/car-hire-perth-airport
Europcar Joins Perth Glory Football Club