Bangalore, Karnataka -- (SBWire) -- 11/22/2011 --Intellecture, Brain League's training division, is organizing a seminar on Building Valuable Intellectual Property on 8th December 2011 at The Orchid, Mumbai. The underlying focus of the seminar will be to help companies understand, build and maximize the value of intellectual assets, devise future business strategies accordingly and gain competitive advantage.
IP excavation and IP audits have assumed significant importance in uncovering the hidden IPs and allows companies to utilize their IP to the optimum capacity. The first session on Deriving Value from IP to gain business advantage will cover issues like Performing IP audits at regular intervals and the process of carrying out an IP audit in the Indian scenario. It will also discuss issues like making decisions with respect to IP utilization and reviewing licensing opportunities.
With the increase in brand awareness, branding has become a major phenomenon during the last five years. Companies have started investing more time and money in positioning their brand. The second session on “International Branding strategy” will focus on Value of branding and will go on to elaborate International branding challenges and thereafter trademark protection and branding strategies. The session will also throw light on Comparative advertising and branding.
The third session on Assessing IP risks in Launching Products and FTO Analysis will throw light on the risks involved in product launches, with a focus on pharmaceutical and biotech industry, and how to avoid or mitigate those risks, The session would also provide insight into Freedom-to-operate search and analysis and using it as a risk mitigation strategy.
The final session on Changing Landscape of Copyright Law and its Impact on Business would delve with issues facing the entertainment industry with the recent changes in the copyright law and their impact on the entertainment business.
The seminar will end with a counseling session which will provide the participants with an opportunity to discuss their IP related queries with the expert panel.
Intellectual Property Conference in Mumbai