LJR Marketing Enjoying Life in a Recession Proof Industry

Manchester, Lancashire -- (SBWire) -- 03/08/2012 --As experts in Direct Sales & Marketing, LJR marketing are enjoying their most successful spell since they were established and have big plans for expansion in 2012. With unemployment levels in the UK nearing an all time high and the recession taking it’s toll on many UK retailers, outsource sales is increasingly becoming a much needed alternative.

The Financial Times reported this week, “Direct selling has moved on from its 1950s roots, when suburban housewives flogged Tupperware containers over vol au vents and cups of tea. Today’s agents are harnessing social media and operating out of offices, spas and cafés. They are grouping together into teams, encouraged by new remuneration structures.” Lawrence Randall, Managing Director at LJR Marketing admitted his decision to become involved in the industry was purely to ensure his long-term success. He commented: “Coming from a sports background, I really wanted to find a career path that could not only give me financial security and career progression, but also allow me to use my competitive streak and ambition.”

LJR Marketing specialise in face-to-face marketing which involves taking products directly from the client to the customer. It is because of this direct approach that outsource sales companies such as LJR Marketing can offer clients guaranteed results at very low costs. In an increasingly uncertain marketplace and with many brands looking to reduce costs, the opportunity to recruit new customers without financial risk is one that is increasingly difficult to pass up on. Lawrence Randall of LJR Marketing believes: “Direct Sales & Marketing is about creating long-term relationships. By meeting with people face-to-face, we can build a great relationship between the clients and potential new customers. In exchange for this, we can create lasting profitable relationships with our clients and protect ourselves from the recession.”

The BBC recently reported that the sales industry is worth just over £2 billion to the UK economy and is still in a state of growth. LJR Marketing believe that in a time when the news headlines are often dominated with companies struggling and even entering administration, it is refreshing to hear some success stories. Lawrence Randall concluded: “Our success is 100% down to the hard work that we put in here at LJR Marketing. Our goal is to triple in size this year and we’re under no illusion as to how much planning and effort that’s going to take. We’ve started 2012 well and I’m excited to see where we’ll be at this time next year.”