Virgin Active Launches State-of-the-art Health and Fitness Club in Twickenham Stadium’s New South Stand

London, UK -- (SBWire) -- 10/30/2009 -- Virgin Active, the UK’s most innovative and exciting health club brand opened its 72nd club on October 1st with the unveiling of its new site in Twickenham Stadium’s new South Stand. As part of the stadium development already taking place, Virgin Active Classic Twickenham provides an exclusive and dynamic fitness destination to sit alongside other new facilities including a 156 bedroom Marriott hotel, conference and banqueting facilities, a performing arts centre, a Rugby store and new office accommodation.

Members of the Virgin Active Classic Twickenham can experience style, space, luxury and sophisticated fitness technology through state of the art equipment, an industry leading Personal Training programme and unique offerings such as a three-storey 50ft climbing wall and exhilarating studio classes such as Zumba Dance – a hot new trend from Miami, all designed to lead you towards a healthier lifestyle and relax in a completely exclusive environment.

In addition to the three dedicated studios, created to cater specifically for mind body, indoor cycling (with 34 Star Trac NXT bikes) and general aerobic/conditioning, the gym area offers a selection of exciting options:

* Power Plate Zone: Power Plate® machines to enhance and increase muscle strength and flexibility, burn fat and encourage better core conditioning and stability.
* Trixter X Dream Biking Zone: The UK’s first indoor interactive bike that accurately simulates the experience of riding outdoors.
* Star Trac E-Spinner Bikes: Highly advanced spin bikes which bring the indoor cycling class to the gym floor.
* TRX Suspension Training Zone: TRX Suspension Training system builds and develops strength, balance, flexibility and whole body strength for people of all fitness levels.
* Kettlebell Zone: A zone featuring these traditional Russian cast iron weights that looks like a cannon ball with a handle – the ultimate conditioning tool

Other offerings include a large free weights area including Technogym Pure Strength, a full suite of the latest Technogym cardio and resistance equipment including brand new Vario variable stride machines, functional zones, dedicated stretch zones with Technogym flexibility machines, Star Trac Human Sport functional cable resistance equipment and a luxurious 20m UV treated swimming pool with refreshing spa, steam and sauna facilities. The club will also feature a relaxing cafe bar area with free Wi-Fi access to members as part of an interactive zone.

Virgin Active also brings its highly regarded children’s club to Twickenham in the form of Club-V, specially designed for younger members from 6 weeks right through to 15 years of age and dedicated to first-class child care and educational play, fitness and entertainment.

Peter Brennan, Managing Director for Virgin Active, says of the new club “We are delighted about the new Virgin Active Classic Twickenham and are really excited to be a part of one of the UK’s most celebrated sports stadiums. We’re bringing the best fitness equipment in the world to this prestigious sporting space in a club that will deliver on every level. We’re also pleased to be able to offer fitness solutions for all ages and will be working especially hard to get families to use the health club together.”