Gurgoan, Haryana -- (SBWire) -- 02/19/2010 -- In the era of SMO and SMM, most people have started marking of SEO from their marketing strategies. I think all such people need to make note that Search engine optimization is not dead; in fact it has evolved and become even more powerful player.
Attaining positions on the first page of results from Google, Yahoo! or Bing has always been a major goal, with marketers aware that consumers will give up after relatively few hits. As most major data Consultancy Company would verify that the number of hits goes down drastically after the second page.
A good position in natural search results is critical to a brand’s strategy on the Web—and that means appearing on page one. Almost 95% of the traffic came from the first page itself for all the major search engines. About or less than 2% of search-referred traffic came from clickers persistent enough to look for results after the second page.
Major players and marketers round the world do recognize the importance of investment in search optimization, to ensure that there brand appears on the first page of these leading search engines. The Society of Digital Agencies (SoDA) has found that search optimization was the third priority of senior marketers worldwide, after social networking and improving digital infrastructure. This is a true but sad fact, the current trend in the market is that people are more worried about building a brand name rather then focusing on their actual product.
Leading firms such as Econsultancy and ExactTarget have indicated natural search would see a rise in spending by online marketers worldwide, nearly two-thirds of whom have planned to increase outlays in the channel in the coming months. This is epitome of the fact people now know they have been neglecting a major component in their marketing strategy. Thus now they are more then willing to invest n amount of funds to retract the same.
More facts from the “iCrossing state that, in terms of referrals rather than queries, Google is doing even better than reported by researchers such as comScore, which found that 65.7% of US search queries in December 2009 were conducted on Google.” The numbers speak for themselves.
To conclude, I can only if you are neglecting SEO, it is you who is loosing out and no body else.
Organic Search Rocks: SEO is Alive and Kicking
Is your website ranking on first page of Google, if not you might be loosing all traffic from major search engines. 95% traffic are coming from first page and only 2% after second page.