Vancouver, BC -- (SBWire) -- 02/25/2010 -- Mike Graul has joined Rhino Marketing Inc., one of North America’s leading online marketing agencies, Chief Rhino Doug Morneau recently announced. Graul will be based out of Rhino’s Los Angeles office and will fill the role of Customer Acquisition Strategist, focusing on marketing Rhino’s proprietary online customer acquisition program in the U.S. market.
Graul brings extensive business experience to his role at Rhino. He has created strong results for key enterprise resource planning (ERP) vendors such as Infinium, McCormack and Dodge, and PeopleSoft. In senior sales management roles at Xerox, Baan, and Dun & Bradstreet, Graul gained experience in a variety of client verticals such as entertainment, hotels, staffing, natural resources and distribution. Graul has developed relationships and results with leading customers including Monsanto, Black & Decker, IBM, HP and Boeing.
Graul will initially target the banking and financial services sectors, an industry that has been hit hard by current economic conditions. Said Morneau: “Mike brings a valuable asset to Rhino: his ability to assess business requirements and then match it to a solution. Rhino’s deep customer insight combined with our technical and online expertise provides the tools to create strong return on investment for our client programs.” Rhino is focused on providing clients with a strategic approach to customer acquisition. Said Morneau: “We think businesses are tired of ‘lead’ generation. What they want and need is customer generation. We are thrilled to welcome Mike to the Rhino team and to send him out to speak to U.S. banks. There is a huge opportunity for those financial institutions to increase their customer base.”
Rhino has honed its customer acquisition techniques with Global 10 organizations like HSBC, and data-driven marketing experts such as AAA affiliate BCAA.
“We have done significant business in the U.S. market for a number of years and it was time to have a physical presence there,” said Morneau. “The recent economic downturn has had an interesting impact on our growth. As an Internet marketing agency, we found the need for measured marketing has grown our business as companies demand accountability for their marketing spend. At Rhino, measurement and return-on-investment have always been a strong part of what we provide for clients.”
Founded in 1986, Rhino Marketing Inc. is a leading Internet marketing services agency. With offices in Canada and the United States, Rhino Marketing Inc. offers clients a single source for the design, execution and ongoing advancement of Internet marketing initiatives. The Rhino Marketing team operates at the intersection of traditional strategy-based marketing and the rapidly evolving digital world of e-marketing, providing clients with a strategic, integrated approach that creates strong results. An active member of its community, Rhino Marketing is involved in a range of charitable and philanthropic organizations, events and initiatives. As Rhino grows and expands as a company, so does their commitment to making the world a better place, locally and globally. For more information, please visit http://www.rhino.ca.
For more information or an interview with Doug Morneau, please contact Paul Holman at paul@ahacreative.com or at 604.303.1052.
Mike Graul Joins Rhino Marketing Inc. in Los Angeles