Wells, Somerset -- (SBWire) -- 04/27/2010 -- During the month of March, the Renewals Team at the B & B Directory, based in Somerset, has secured a record percentage of renewals, beating their previous record by 3%.
The B & B Directory sells advertising space to Bed and Breakfast and Guest House owners all over the UK and Ireland and offers various advertising packages. When these packages expire, it is up to the Renewals Team to keep them onboard with a tempting selection of renewal offers tailored specifically to them. In March, the renewal rate exceeded 98%, topping the previous months of 95%.
This is a huge vote of confidence for the website and the team behind it, but it has not come as a huge surprise for Director Jo Gatenby; “The fact the we are listed in the top 3 search results for the term ‘b & b’ on Google speaks volumes about the progress our site has made and the renewal rate reflects the effort put in by our Marketing Department to keep us at the top”.
According to the latest IPA/BDO Bellwether survey, marketing spend is on the increase for the first time in 10 consecutive quarters, so maintaining this rate of renewals for the remainder of this year should not prove a problem, coupled with the fact the tourism season begins this month and accommodation owners traditionally start to ramp up their advertising plans and budgetary commitments.
The B & B Directory, now in its sixth year, receives in excess of 4 million hits per month. It covers the whole of the UK and Ireland and advertises thousands of Bed & Breakfast properties. You can view the site at http://www.thebandbdirectory.co.uk
The B & B Directory Reaches Record Renewal Rate for March!