Dallas, TX -- (SBWire) -- 09/22/2010 -- SUMMARY OF MAJOR FINDINGS
The U.S. laminate flooring market is expected to begin to recover during 2010 as the rise in existing home sales since the third quarter 2009 gives a boost to the important residential replacement market. However, laminate flooring could continue to lose share in the U.S. floor coverings industry as competition increases from resilient flooring, engineered wood floors, and click installed bamboo and cork. Prices could also remain weak due to rising competition from Chinese manufacturers and U.S and European manufacturer overcapacity. Manufacturers and marketers must increase their emphasis on unique designs and products in order to hold onto their share of U.S. floor coverings sales. Producers are introducing exotic and extinct wood looks, ceramic and stone looks, and long planks as part of this strategy.
LAMINATE FLOORING INDUSTRY TRENDS
Catalina Research has uncovered these trends in our 156-page in-depth report on the U.S. and world laminate flooring market. Report sections cover the U.S. market on a dollar and square foot basis. Catalina has calculated laminate’s position in the total U.S. floor coverings industry and the hard surface flooring market. Catalina also conducted a comparative analysis of laminate flooring prices and other floor material prices.
U.S. SHIPMENTS AND IMPORTS
Data trends on U.S. laminate flooring shipments and imports are compiled from various industry sources in order to calculate the total market. The report includes an analysis of U.S. imports including shipments by major country of origin. In addition, information on over 30-leading manufacturers and marketers is compiled to quickly review the products, source of supply, and pricing of the leading competitors. Catalina reviewed industry and company literature to uncover trends on new technologies and new products. Catalina also compiled information on U. S. plant production capacity
WORLD LAMINATE FLOORING MARKETS
Laminate flooring markets are also evaluated by world area. European production and sales trends are included in order to indicate laminate’s position in the European floor coverings market, and European company’s position in world markets. Pergo and Unilin’s financial trends are analyzed as well. Chinese production and Chinese company laminate flooring manufacturing capacity is also investigated.
END-USE MARKETS AND RETAIL DISTRIBUTION CHANNELS
Laminate flooring sales are provided for residential replacement, new residential construction, and commercial markets. Laminate’s level of penetration is calculated for each market. Sales data is also analyzed by retail sales channel- specialty floor coverings stores, home centers and other building material dealers, and other retailers. Catalina investigates the sales and market shares of leading U.S. laminate flooring retailers
FACTORS AFFECTING DEMAND
A separate section analyzes the factors driving laminate flooring demand. Data trends include household hard surface flooring spending and purchaser demographics, residential construction activity and existing home sales, regional housing markets, and commercial construction spending. This provides insights into the direction of domestic demand in 2010 and beyond.
COMPANY PROFILES AND THE COMPETITIVE ENVIRONMENT
Catalina Research profiled 31-leading U.S.-, European-, and Asian-based laminate flooring manufacturers and marketers. Company profiles cover product lines, manufacturing and distribution, capital investments and acquisitions, and new products and technology enhancements. Catalina utilized this valuable information to uncover competitor strategies. Sales data was compiled in order to calculate company market shares.
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