Atlanta, GA -- (SBWire) -- 01/28/2015 --As videos become increasingly popular and more accessible with the kind of mobile technology consumers are using today, marketers have to make a move now to roll out their latest video marketing plans in effect since by 2017, internet traffic by 74% will all be video. And the only way to make video marketing a success is to get the videos created to rank in Google searches.
An effective video platform that could host videos to rank in search results is YouTube. The platform is owned by Google and 'over 6 billion hours of video' are viewed monthly which is an obvious SEO benefit. To make it happen, the videos should be optimized in the following aspects: contextual signals that tell what the video is all about, engagement signals which tell that the more the video is viewed by users and shared in social media, the more the video will rank; and 'off-page' signals that links other websites back to the target website.
Videos with eye-catching thumbnails encourages more clicks; the very reason why some email marketers even include it as a subject line that resulted in a boost of 19% in open rates, 65% of click-through rates and has reduces 26% unsubscribe. And since marketers are introduced as to how videos should respond to the changes in mobile technology, 69% of smart phone users found the videos a perfect solution for mobile viewing since it allows consumers to get a hold of the product's overview.
Another trend in video marketing that should be utilized by many marketers is to maximize social media sites with animated marketing videos that are short and engaging. For Mark Zuckerberg, one of the founders of Facebook, 'videos fit very well into the Newsfeed form' which is a 'factor that people consume on Facebook'. And with that, users will expect "a lot of user-generated and public-content videos over the next few years".
With the online videos that is expected to boom in 2016 by 1.6 billion, and 80% of consumers would most likely purchase products that are featured on videos they have watched, one last thing that marketers that should not skip is to have a team that would manage the video production. According to Videorank.guru, it is important to have an expert video production team, may it be a resident or an outsourcing team, to ensure an effective video campaign that is on-point and highly engaging to target audience.
Provided that social media sites has been a wide gateway for promoting brands and video platforms welcomes every product campaigns, marketers should grab every opportunity and maximize its full potential to reach the target market.
About Videorank.guru by Vitarank
Videorank.guru by Vitarank helps businesses dominate niche on YouTube by creating hundreds of optimized videos, one for each of the best long tail keywords. They spread the videos out across accounts that its customers own. Yes that's right, customers own the properties we Videorank.guru creates for its customers! The videos, the YouTube channels, everything will be turned over to the customers as soon as the order is completed.
