Chetek, WI -- (SBWire) -- 03/06/2015 --When thinking of starting a business, many would-be entrepreneurs opt for something they think they'll enjoy, perhaps turning a hobby into a full-time profession or pursuing a product/service that they think will sell as well as Apple's latest creation. However, as Terry Oliver Lee knows, this 'outside-in' approach, driven by emotion, most often leads to disaster.
Lee has spent decades owning multiple franchises, mastering the art of marketing and coaching hundreds of other entrepreneurs to success. In his new book, 'Business Fits: Finding the Right Business for You!', Lee guides tomorrow's market leaders through a vital first step that, if done correctly, can literally set them up for life.
Synopsis:
Is it time to control your destiny with your own business?
How do you find the right business? Why do some business fail? The biggest mistake the new entrepreneur makes is selecting a business based on their emotional perception of a product or service. This outside-in approach may take you down the wrong road.
The key is finding the right business that fits your talents, skills, and resources. The right business fit can help you reach your goals and achieve the life style your desire. Don't make this important decision for the wrong reasons.
The options are infinite. Where do you start? Should you start your own business from scratch? Should you be looking for an existing business to buy? Is a franchise or some other business opportunity right for you?
Business Fits guides you through a creative inside-out approach to finding the right business to reach your goals.
"The bottom line is that most people select a business for reasons that don't align with that product or service's actual potential," explains Lee. "Selecting a business on perception is tantamount to investing in the stock market while blindfolded – the chances of a positive return can be virtually nil."
Continuing, "However, the good news is that there is a concrete strategy available for selecting a business that will meet its goals, and yours. It is more than possible to settle on a business that fits your personal tastes, exploits your strengths and market conditions; this guide explains it all."
Lee also uses his book to address and correct many common myths associated with the role of an entrepreneur, ranging from the big debate between a startup vs a franchise through to secret outlets for business loans, avoiding expensive marketing traps and even business literature's most honest evaluation of the real risks involved with self-employment.
Since its release, the volume has garnered rave reviews. Tommy Miller comments, "This is a great book, easy to read with loads of information. A definite read for anyone looking to start a small business. Mr. Lee uses a lot of his own case studies as examples, these help to frame ideas in which readers without a business background can wrap their heads around. I bought it as a paperback to be able to easily look back and reference points which I highlighted. This is a very good book!"
Nita Morlock adds, "This book had a lot of great business advice and practical street smart experience. It is a great read for anyone thinking of starting their own business that can help not only with the right things to do, but important pitfalls to avoid. A great resource"
'Business Fits: Finding the Right Business for You!' is available now: http://amzn.to/1AHZXY7
For more information, visit the official website: http://businessfits.com
About Terry Oliver Lee
Terry Oliver Lee is a semi-retired business and franchise consultant. He has decades of experience as a business, marketing, and franchise consultant, and as a coach for individuals looking for a business.
Terry has twenty plus years of franchise experience as a franchisee and working for franchisors. He has spent fifteen years in the automotive business as a new Ford-Mercury dealer, as an automotive service franchisee and in the collector car business.
He has a BBA and MBA with marketing majors from The University of Iowa. Terry is an Army veteran from the Vietnam time period. He lives on Prairie Lake in Northwest Wisconsin with his significant other, Marla, a shelter dog named Skygge, and a cat named Poncho Cola Grande from the same shelter.
Marla is also an author. Her pen name is Marla Madison. She is the author of the suspense novels; She's Not There, Relative Malice, and Trespass.
Terry also writes a Blog called, Common Sense, Business & Politics.
Business Fits: Consultant's Game-Changing New Book Steers Entrepreneurs Away from Dangerous 'Outside-In' Approach to Selecting a Business
With years as a franchise entrepreneur and business coach, Terry Oliver Lee is well aware that choosing a business through personal taste is a blatant setup for disaster. In what is thought to be the world’s first book on the subject, ‘Business Fits: Finding the Right Business for You!’ steers entrepreneurs away from common pitfalls and provides a proven blueprint to selecting a business with high prospects and longevity. From launching a startup to buying a franchise, Lee teaches the ‘inside-out’ approach that drastically reduces the probability of failure.