Lewes, DE -- (SBWire) -- 05/13/2015 --Report forecast the mobile AR market in China to grow at a CAGR of 109.74 percent over the period 2014-2019.
AR technology blends digital content with the physical world. It is used to display computer-generated images in a user's field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
According to the report, local vendors such as Baidu, Renren, and Tencent have a large share of mobile user base in China. It is easier for these companies to launch mobile apps and reach to large numbers of users than it is for global vendors who are entering the market and trying to capture a significant mobile user base. These companies have already invested in AR technology and are expected to launch several mass-consumer apps that can attract more consumers within the next 1-2 years.
This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
Key players in Mobile Augmented Reality Market in China 2015-2019: Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity AR, Metaio, Qualcomm, Total Immersion, Wikitude and Zappar
Market Driver
- Large base of mobile users
- For a full, detailed list, view our report
Market Challenge
- Government regulations
- For a full, detailed list, view our report
Market Trend
- Crowdfunding
- For a full, detailed list, view our report
Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
Spanning over 77 pages, "Mobile Augmented Reality Market in China 2015-2019" report covers Executive Summary, List of Abbreviations, Scope, Introduction, Technology Life Cycle, AR Hardware: Global Perspective, Mobile AR Market in China, Drivers, Challenges, Trends, Competitive Scenario, Will AR Change Our Lives?, Key Vendor Analysis.
For further information on this report, please visit- http://www.marketresearchreports.com/technavio/mobile-augmented-reality-market-china-2015-2019
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