ReleaseWire

Celebrity Endorsement for E-Cigs: Ibreathe Comments

Posted: Wednesday, June 17, 2015 at 3:45 AM CDT

Oldham, Manchester -- (SBWire) -- 06/17/2015 --Recent news has highlighted that Vinnie Jones, the well-known actor, has become the first celebrity to be involved in a prime time TV advertising campaign promoting e-cigarettes in the UK. This could highlight the rising popularity of e-cigs and the related vaping culture. It is believed that Jones himself is in favour of the products and supports electronic cigarettes as a constructive way to cut down tobacco smoking.

Jones, known for his key role in the Guy Ritchie film 'Lock, Stock and Two Smoking Barrels', uses the advert to emphasize the possible safety benefits of an electronic option over conventional tobacco cigarettes. With the advertising campaign worth £1.2m, it is expected to draw much attention, especially as more than 2 million people in the UK already use e-cigarettes regularly. The popularity of the products is boosted bythe ranges of flavours of e-liquid currently available, as well vaporisers incorporated into sleek and stylish designs.

About iBreathe
iBreathe are a key UK retailer of e-cigarettes, e-liquid and accessories, with an extensive range to choose from. They support the attention given to using e-cigs to cut down on conventional smoking habits, and were quick to comment on the recent campaign involving Vinnie Jones.

"Seeing celebrities getting involved in endorsing e-cigs is an important sign," A spokesperson told us "As it highlights that e-cigs can be positively recognised as a way to cut down on smoking and make an informed choice. Furthermore, they are a contemporary product and seeing them accredited in popular culture is part of that. Here at iBreathe, we want to support the electronic option and vaping as a force for good. That is why we offer an extensive range of flavoured e-liquids, from cool mint to fruity treats, and much more in between. If you want to find out more, you are welcomed to speak to a member of our team."

PR Contact:
Company name: iBreathe Ltd
Tel: 0161 652 3141
Website: http://www.i-breathe.co.uk
Contact person: Mahmud Ali
Email: info@i-breathe.co.uk
Address: Edelle Business Park
Unit 3, Quebec Street
Oldham
OL9 6QJ