Dallas, TX -- (SBWire) -- 11/01/2010 -- Using a combination of textual commentary, analysis, data tables and Marimekko charts, the Flavour Trends in Juice and Iced Tea Drinks report provides an overview of flavour trends for the four key juice categories: 100% juice, nectars (25-99% juice) juice drinks (up to 25% juice) and iced/ready-to-drink tea drinks.
The report details the leading flavours and market drivers, for example:
Orange is still at the number one spot with a share fluctuating at around 20%
The fastest growing flavours in 2009 were mixed combinations featuring 2, 3 or more fruits
Superfruits like pomegranate and acai are being added to flavour mixes, driven by the continuing health trend
Lemon is forecasted to take share from orange, driven especially by market trends in China and Turkey
Lemon accounts for over half the Indian market but does not even appear in the top 10 of several European markets
Content includes:
Executive Summary analysing:
Category growth trends
Flavour ranking
Key players/brands
Pricing
Flavours to watch, including the fastest growing flavours by category 2007-2010 forecast
Key flavour houses, including key activity and strategy
Marimekko chart showing top 5 flavours globally* by category, 2009
Regional overviews (East & West Europe, Asia, Latin America)
Key individual country profiles (Argentina, Brazil, China, Czech Republic, France, Germany, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Spain, Thailand, Turkey, Ukraine, United Kingdom, USA, Vietnam)
Marimekko charts showing top 5 flavours by category for each region and country, 2009
Top 10 flavours volume tabled by region and country, 2005 to 2009
Commentary on key drivers and trends for each region and country
Commentary on key drivers and trends in Australia, South Africa & Nigeria
aggregate of 53 markets
Table Of Contents
EXECUTIVE SUMMARY
Highlights
Chart - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Flavours to Watch: Innovation Focuses on Mixes
Figure 1 – France, Nestea Vitao Acai/Blueberry (Nestle)
Figure 2 – USA, SoBe Lifewater Goji Melon (PepsiCo)
Figures 3 & 4 – Germany, Hohes C Domestic Fruit (Eckes-Granini)
Chart - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Fastest Growing Flavours by Category, 2007-2010F
Table - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
The Flavour Ranking: Orange Number One
Figure 5 – China, Shuirong C100 (Nongfushanquan)
Figure 6 – Japan, Refresh (Kagome)
Figure 7 – Japan, I Love Vegi (Suntory)
Key Players/Brands
Pricing: FCOJ Prices Rocketing
Chart - Global Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Category Growth, 2005-2009
Category Growth Trends
Table - Flavour Houses: Key Players – Company Name, Key Activity, Strategy, 2009 Revenue
EAST EUROPE OVERVIEW
Chart - East Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - East Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 8 – Turkey, Uludag Limonata (Erbak Uludag)
Figure 9 – Turkey, Buzz Limonata (Dimes)
EAST EUROPE KEY MARKET PROFILES
Czech Republic, Poland, Russia, Turkey, Ukraine
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
WEST EUROPE OVERVIEW
Chart - West Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - West Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 10 – UK, Innocent Smoothie (Innocent)
WEST EUROPE KEY MARKET PROFILES
France, Germany, Italy, Spain, United Kingdom
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
ASIA OVERVIEW
Chart - Asia Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Asia Europe Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 11 – India, Fresh Juice Seller
Figure 12 – India, Nimbu Pani Seller
Figure 13 – China, Coconut Palm Coconut Juice
ASIA KEY MARKET PROFILES
China, India, Indonesia, Japan, Thailand, Vietnam
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
NORTH AMERICA KEY MARKET PROFILE
United States of America
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 14 – USA, Zola Smoothie
LATIN AMERICA OVERVIEW
Chart - Latin America Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Latin America Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 15 – Mexico, Jumex Super Frutas (Jumex)
LATIN AMERICA KEY MARKET PROFILES
Argentina, Brazil, Mexico
Chart - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 5 Flavours (Volume), 2009
Table - Juice, Nectars, Still Drinks & Iced/Rtd Tea Drinks Top 10 Flavours (Volume), 2005-2009
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
AUSTRALIA OVERVIEW
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
SOUTH AFRICA & NIGERIA OVERVIEW
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Figure 16 – South Africa, Ceres Junior Juice (Pioneer Foods)
Figure 17 – South Africa, Oros (Tiger Foods)
PRODUCT DEFINITIONS
Juice
Nectars
Still Drinks
Iced/Rtd Tea Drinks
Smoothies
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