Birthstone Jewelry Business Born for Bargains

Austin, TX -- (SBWire) -- 11/30/2010 -- Just in time for the holiday season, a new gem and jewelry store enables gift shoppers to purchase glittering birthstone and gemstone jewelry online, at prices well below retail value.

BirthstoneOfTheMonth.com (BOTM) has introduced a comprehensive line of professionally cut birthstones and other gemstones, making them available to customers either as individual gems or set into exquisitely crafted silver or 14-karat white gold jewelry. BOTM came about as the brainchild of Texas entrepreneur and direct-sales veteran Avi Kumar.

According to Kumar, the key to BOTM’s success lies in its strong relationships with industry veterans such as gem dealer Lee Collins. “Lee has been in the gem business for 24 years,” says Kumar. “Lee gets the majority of his gems directly from mines around the world and then has them professionally custom-cut for optimal color and clarity.” This direct connection gives BOTM its ability to make high-end birthstone jewelry available at bargain prices.

Initial customers have responded with a wave of positive feedback, not only for BOTM’s pricing and the quality of its products, but also for removing the intimidation factor from jewelry shopping. According to Kumar, “The majority of fine jewelry is sold through custom jewelers to preferred, repeat clients. The average customer has limited access to these jewelers, and the experience of dealing with them can prove intimidating. BOTM takes the stress and confusion out of buying jewelry.”

Kumar feels confident that BOTM will have a major impact on how people choose to purchase gemstone jewelry in the future. “On occasions like Christmas, anniversaries and birthdays, everybody wants to give that perfect, personalized, unique gift without puzzling over what to buy,” says Kumar. “A gift of birthstone jewelry makes a personal statement that will be treasured for years to come.”

About BirthstoneOfTheMonth.com (BOTM)
BirthstoneOfTheMonth.com (BOTM), founded in 2010 by Texas entrepreneur Avi Kumar, specializes in brilliantly cut and crafted birthstone and gemstone jewelry from Lee Collins and other gemstone experts, making these personalized keepsakes available online to the public at factory-direct rates.