Manchester, England -- (SBWire) -- 02/08/2011 -- The latest Blue Paper from 4imprint, the promotional products distributor, discusses how to use the collective power of a large community towards a common goal. Commonly known as ‘Crowdsourcing’, the general idea has been around for years: if you have a problem or query that you want help answering – you ask someone who might know.
Before the growth of internet usage, you might have asked members of your department, team, company or group and if they didn’t know, you would quite possibly widen your search to members of a particular professional organisation or other experts. But the power of the internet enables you to seek out ‘virtual’ collaborations almost anywhere in the world, to solve almost any business issue you care to name.
“It’s all about taking an issue or requirement and finding groups or individuals who together can help find a solution,” explains Cheryl Jackson-Leafield, Marketing Manager for 4imprint UK. “We hope this blue paper is a good starting point for those thinking about this strategy.”
Perhaps one of the best-known examples of Crowdsourcing is Wikipedia, an entire site devoted to the collaborative compilation of knowledge in encyclopaedic form. This free report discusses some of the ways that even small companies can benefit from the collective knowledge accessed via the internet to increase sales, identify new business areas and improve customer satisfaction and retention.
About Blue Papers
Blue Papers are in-depth, ‘how-to’ articles covering a variety of topics to help organisations to succeed. They are available to download free at: http://www.4imprint.co.uk/bluepapers
About 4imprint
4imprint is part of 4imprint Group plc that serves more than 100,000 businesses with its innovative promotional items throughout the UK, Ireland, USA and Canada. Its product offerings include corporate gifts, personalised gifts, promotional pens, ceramic & travel mugs, cotton bags, drink bottles, Post-it Notes, diaries & calendars, and much more. 4imprint’s ‘no quibble’ guarantees include the promise that if the personalised goods are not despatched on time they’ll be free! For additional information, visit http://www.4imprint.co.uk
Harnessing the Power of Collaborative Thinking – Free Crowdsourcing Report from 4imprint