Chicago, IL -- (SBWire) -- 01/10/2011 -- Intelestream, Inc., a leading provider in CRM consulting and CRM Software as a Service today announced the company has implemented a successful ROI driven CRM solution for Jaffe PRs.
“It was especially interesting working with Jaffe PR, because as a marketing and public relations firm, they fully understand the importance of Customer Relationship Management. The implementation made good use of Intelestream’s seasoned CRM consultants and the use case was a perfect match for intelecrm. Jaffe was a great example of how the transition to intelecrm can be painless and fast while delivering long term ROI,” commented Ray Stoeckicht, VP of Sales and Consulting Services for Intelestream.
Challenge
Jaffe PR, a public relations firm specializing in legal services, needed to better automate business development functions. The company’s use of multiple systems for tracking customer information and marketing messages was limiting information flow and preventing the execution of effective customer relationship management. Jaffe needed an intuitive CRM system in order to automate marketing and sales processes, engage with prospective and current customers through high volume email marketing campaigns, and generate sophisticated reports.
Solution
Intelestream recommended intelecrm based on the company’s need to operate under a single environment that could consolidate CRM processes, manage high volume email campaigns, and track tasks while being intuitive and user friendly. Intelestream migrated the company’s previous systems (including three separate email marketing databases) into a single instance of intelecrm Enterprise Edition. The intelecrm solution was further customized to better align fields and modules with Jaffe’s nomenclature, making the transition to the new CRM a seamless one. By providing extensive email campaign and Admin training, Intelestream assisted Jaffe PR in achieving their goal of reaching 100% user adoption.
With the help of intelecrm ireports™ Jaffe PR is now in the position to process sophisticated customer data segmentations and make better business decisions. The solution has dramatically increased brand awareness and lead generation by enhancing what the company can accomplish through email marketing. Consolidating multiple email marketing databases into one single point of truth and further categorizing each piece of data has allowed easier management and more targeted campaigns.
“Intelestream’s consultants were able to help us turn chaotic and scattered CRM processes into a streamlined, intelligent solution that helps us nurture and close more deals faster. intelecrm has proven to be a high octane application that can handle virtually everything we do from email marketing to client management to reporting. Intelestream delivered within our budget and ahead of schedule.” Melanie Trudeau, Marketing Director
Organizational Background
Jaffe PR is a complete public reputation resource, devoted solely to law firms and legal associations. The company helps law firms with media relations, reputation consulting, creative services from branding to websites, and search engine optimization. Integrated teams fully support clients in growing and managing their public reputations and attracting new business opportunities.
intelecrm Background
Developed by Intelestream in 2008, intelecrm offers enterprise level CRM functionality to small and medium sized businesses. Pricing for the application follows a unique model that allows for unlimited users for a flat fee.
The application is designed as an affordable, turn-key CRM solution that can be easily customized according to individual requirements. An internet connection and a web browser are all that is needed to use the application, so getting started is easy.
Recently, Intelestream has added a wide range of social CRM functionality to the application including a platform that enables sales, marketing, and customer support users to collaborate with one another while engaging with the outside world. Twitter, Facebook, and LinkedIn are among the many social media that connect with intelecrm.
Start your thirty day free trial today by visiting http://www.intelestream.net/intelecrm.
About Intelestream, Inc.
Intelestream Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm offering Open Source CRM Professional Services. Intelestream is the developer of intelecrm, the online CRM for small and medium sized businesses with a highly affordable pricing model for unlimited users. Intelestream also develops industry-specific CRM verticals. With Intelestream's diverse team of experts in both business and technology, the company is made up by many of the brightest minds in CRM.
For further information about the premier provider CRM consulting services and products, please visit the company's website at http://www.intelestream.net or call (800) 391.4055.
Intelestream Implements CRM Solution for Jaffe PR
By migrating multiple databases to a single instance of intelecrm Enterprise Edition, Jaffe PR is now able to fully embrace the concept of Customer Relationship Management, execute high volume email campaigns, and track tasks through an intuitive and user-friendly platform.