Noida, UP -- (SBWire) -- 02/02/2011 -- The Indian DTH market is on the verge of a revolution. It has witnessed an increase of approximately 37.5% in the subscriber’s base over the 2009 levels. As the DTH TV industry is currently in its growth phase, it is expected to attract a large number of subscribers in near future. As per our research report “Indian DTH Market Forecast to 2012”, the number of DTH subscribers is projected to grow at a CAGR of around 14% during 2011-2013 to reach 35.7 Million by 2013. This growth can be attributed to a wide range of options that DTH service providers offer to the subscribers.
With the entry of new players in the Indian DTH industry, competition is getting intense. Owing to this, DTH service providers are offering their subscribers numerous attractive channel packages. Keeping in mind the social status of different customers, DTH companies provide a wide range of subscription prices and the comfort of switching between packages as per their needs and requirements. This is resulting in high growth of subscriber base.
Our report will help clients in recognizing/identifying factors that will drive the country’s DTH market in coming years. Currently, the Indian DTH market is being served by six private players - Dish TV, Tata Sky, Sun Direct, Big TV, Airtel Digital TV, and Videocon D2H. Our research study contains comprehensive information about all the DTH service providers, with focus on in-depth analysis of their strengths and weaknesses. It also explains the reason why all the incumbent players have been investing huge amounts in the promotion and marketing of DTH services in the country.
Moreover, our report highlights certain key marketing strategies along with the current industry trends. These marketing strategies could serve as a benchmark for the anticipated future growth in the Indian DTH market. We have also analyzed Indian consumer behavior and elaborated various factors, which will enable people to switch to DTH in near future. In addition, we have discussed certain key regulation issues related to the market.
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India to Witness Remarkable Growth in DTH Subscriber’s Base
The DTH subscriber base in the country is expected to grow at a CAGR of around 14% during 2011-2013, says RNCOS in its latest research report.