Longwood, FL -- (SBWire) -- 02/15/2011 -- The Kia Optima is all-new for the 2011 model year, and Kia wants everyone to know just how great it is. That’s why Kia is introducing the 2011 Optima in an all-new way with a new advertising campaign, announces Florida Kia dealer Orlando Kia North.
Following the success of its Super Bowl advertising debut last year, Kia is returning to the big game with a fully integrated and interactive marketing campaign incorporating TV, digital, print, social media and in-dealership components to introduce the all-new 2011 Optima midsize sedan.
During the Super Bowl, over 100 million people were introduced to the 2011 Kia Optima in a new commercial. The commercial, titled “One Epic Ride,” demonstrates the extreme measures people will go to get their hands on a midsize sedan that defies the conventions of the segment with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the category.
“2010 was a historic year for Kia, including our best-ever U.S. sales and our first Super Bowl commercial, and it was an easy decision to return to the game this year to build on the brand’s momentum with the arrival of the all-new 2011 Optima,” said Michael Sprague, vice president, marketing & communications, KMA. “The first phase of the Optima launch promised that this vehicle is ‘not your average midsize sedan,’ and we knew we had to deliver something big for this year’s Super Bowl to give this eye-catching vehicle the attention it deserves, while at the same time generating fun and genuine interactions with consumers before, during and after the Super Bowl.”
Kia also chose to use social media to show off the new Optima, says the leading Florida Kia dealer. Kia partnered with SocialVibe to create a Kia-branded social media game, providing consumers with a valuable test drive incentive and several homepage takeover ads following the game.
Kia is the exclusive automotive sponsor of Zynga’s “Big Game Tournament” for players across FarmVille, PetVille, Mafia Wars, and Café World. Available now, users are able to earn free game currency by participating in a virtual football game sponsored by the 2011 Optima with a team of characters from their favorite Zynga games. Players will be greeted throughout game-play with interactive Kia Optima content as well as the opportunity to share the engagement with their friends through Facebook or Twitter.
Florida Kia consumers don’t have to play an online game to receive a benefit from Kia’s Super Bowl efforts, though. Consumers can download a $25 Visa® pre-paid card test drive voucher at online that is redeemable after eligible consumers visit a Kia dealership and complete a test drive of the 2011 Optima.
For Florida Kia fans looking for the Kia Optima in more traditional media forms, they can see the new sedan on a Times Square billboard and a made-for-cinema 60-second spot titled “Sweet Dreams.” The Optima is also serving as the “Official Vehicle of the NBA” for the current basketball season. Consumers can experience the Optima’s blend of style and performance through the "Experience the New Standard" test drive program at select auto shows around the country. The Optima will be the featured vehicle during the Kia Classic LPGA golf tournament taking place at Industry Hills Golf Club at Pacific Palms in Industry Hills, California from March 21 - 27.
The all-new 2011 Optima advances Kia Motors' design-led transformation with completely new and stunning design characteristics and its three new powertrains – including the brand's first-ever turbo and hybrid engines (available in the coming months) in the U.S. – deliver a class leading combination of power and fuel economy while the sedan's spacious cabin is outfitted with the latest technology features and luxury amenities.
It’s going to be hard to get away from the 2011 Kia Optima, but with outstanding features, impressive new engines, smart styling and great fuel economy, Florida Kia fans aren’t complaining. For more information on the all-new Optima, available now at Orlando Kia North, Florida Kia shoppers can call the dealership at 349873894 or visit http://www.orlandokianorth.com.
About Orlando Kia North
Orlando Kia North offers the best new and used Kia vehicles in the region. Whether you’re in the mood for an SUV or just need a simple sedan, Orlando Kia North has it. With great prices and affordable financing, a great Kia vehicle could be yours today. Orlando Kia North also offers a top of the line service center as well as an experienced and courteous staff.
Contact Orlando Kia North:
615 N US Highway 17-92
Longwood, FL 32750
888-636-0476
Florida Kia Dealer Announces TV Commercials and Social Media for 2011 Kia Optima
The 2011 Kia Optima, available now at Florida Kia dealer Orlando Kia North, is all-new for 2011 and features an all-new advertising campaign. Florida Kia fans can find the 2011 Kia Optima on TV, online and on billboards.