Richmond, BC -- (SBWire) -- 03/31/2011 -- MEZZI, a renowned briefcase manufacturer, announced today it will be making many positive changes to both its products and website thanks to the candid feedback received through a large-scale customer survey, recently sent out through the company's newsletter. MEZZI also committed to personally responding to anyone who expressed dissatisfaction with their product or customer service in order to learn more about and address the customer's experience.
"Most of our survey takers were quite satisfied with their MEZZI shopping experience and the products they purchased," says MEZZI President, David Mezzi, "but for those who took the time to let us know how we could improve our business we also took the time to personally respond and address their concerns."
MEZZI received hundreds of survey responses, which was aimed at getting to know their customers better. Questions on the survey included, "How did you find out about MEZZI?", "Were you satisfied with your experience at MEZZI.com?" and "Is there anything you think we should be doing differently?" Taking note of how their customers found them, most people were finding MEZZI through search engines and other websites, showing that MEZZI has a strong online presence, both through its website and social media presence.
Most of the customer responses did not include suggestions for improvement, which MEZZI sees as an indication of customer satisfaction, but there was a notable trend in the feedback concerning a lack of consistency in answering customers' phone and email messages.
"MEZZI took these responses seriously," continues David Mezzi, "and now we will be installing a support ticket system on our website to ensure and verify that customers' inquires have been received and which will allow us to respond in a more timely manner. It is one of the most important things we can do as a company – which is to take care of our customers' needs. Too often companies treat their customers as ‘just another sale' and they do not provide a level of personal service. That's not the road we want to take at MEZZI, so we are making the changes to eliminate that direction."
Based on the survey responses they received, MEZZI will also be rolling out a few new product improvements where customers noted a need.
For more information about MEZZI, to share with them your thoughts as a customer or to see the company's full line of affordable, high-quality cases, visit http://www.MEZZI.com. Or check them out on Facebook and Twitter.
About MEZZI
MEZZI has been manufacturing and retailing fashionable, affordable aluminum cases and laptop cases http://www.mezzi.com/Laptop-Cases/ for more than 15 years. In that time, MEZZI has grown its business from only a couple briefcases to a full line of cases suitable for a variety of uses. Its cases are often sought by celebrities for movies, television shows, music videos and gifts.
Aluminum Laptop Case Manufacturer MEZZI Making Improvements to Website and Products Based on Customer Feedback
Popular briefcase manufacturer personally responded to suggestions received through a recent customer survey.