Dallas, TX -- (SBWire) -- 05/18/2011 --Global Packaging Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading packaging industry executives. It analyzes how packaging industry suppliers' media spend, marketing and sales strategies and business practices are set to change in 2011-2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers.
The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.
Scope
The opinions and forward looking statements of 274 industry executives have been captured in our in-depth survey, of which 64% represent Director and C-level respondents
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
Key topics covered include media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, investment outlook and business confidence among both buyers and suppliers.
The report examines current practices and provides future expectations over the next 12-24 months
The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
This report covers data and analysis on media channel expenditure, marketing and sales practices and industry developments by suppliers
Reasons To Buy
Benchmark your sales and marketing spend with industry peers to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business
Better promote your business by aligning your capabilities and business practices with your customer's changing needs
Secure stronger customer relationships by understanding the leading business concerns and changing strategies of packaging buyers and suppliers
Predict how the industry will grow, consolidate and where it will stagnate
Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Table Of Contents
1 Executive Summary
2 Introduction
2.1 What is this report about?
2.2 Definitions
2.3 Methodology
2.4 Profile of survey respondents
2.4.1 Profile of buyer respondents
2.4.2 Profile of supplier respondents
3 Industry Dynamics
3.1 Revenue growth expectations
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior level respondents
3.2 Future developments in business structure
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.3 Merger and acquisition activity expectations
3.3.1 Merger and acquisition activity expectations by buyers
3.3.2 Merger and acquisition activity expectations by suppliers
3.3.3 Merger and acquisition activity expectations by region
3.3.4 Merger and acquisition activity expectations by company turnover
4 Packaging Market Growth Outlook
4.1 Demand in emerging markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover
5 Threats and Opportunities for the Packaging Industry
5.1 Leading business concerns for 2010-2011
5.1.1 Leading business concerns for the period by company type
5.1.2 Leading business concerns for 2011-2012 by region
5.1.3 Leading business concerns by company turnover
5.2 Key supplier actions to maintain and win buyer business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
5.2.5 Actions to maintain and secure buyer business by purchasing decision authority
6 Packaging Industry Supplier Marketing Spend Activity
6.1 Planned change in marketing expenditure levels
6.1.1 Planned change in marketing expenditure levels by region
6.1.2 Planned change in marketing expenditure levels by company turnover
6.1.3 Planned Change in Marketing Expenditure Levels vs. Revenue Growth Expectations
6.2 Future investment by media channel
6.2.1 Future investment by media channel by region
6.2.2 Planned change in marketing spend by company turnover
6.3 Suppliers' future investment in marketing and sales technology
6.3.1 Planned investment in marketing and sales technologies by region
6.3.2 Planned investment in marketing and sales technologies by company turnover
6.4 Annual marketing budgets: packaging industry suppliers
6.4.1 Annual marketing budgets by region
6.4.2 Annual marketing budgets by Company Turnover
7 Marketing and Sales Behaviors and Strategies in 2011-2012
7.1 Key marketing aims of suppliers for 2011-2012
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by company turnover
7.1.3 Key marketing aims by revenue growth expectations
7.2 Essential amendments to marketing activities in 2011-2012
7.2.1 Amendments to marketing activities by region
7.2.2 Amendments to marketing activities by company turnover
7.3 Use of new media for business prospects
7.3.1 Use of new media by region
7.3.2 Use of new media by company turnover
7.4 Critical success factors for choosing a marketing agency
7.4.1 Critical success factors: by region
7.4.2 Critical success factors: by company turnover
Source: Packaging Supplier Industry Market
http://www.reportsnreports.com/reports/80765-global-packaging-supplier-industry-outlook-survey-20112012-indu.html
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Global Packaging Supplier Industry Outlook Survey 2011–2012
This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers.