Newtown Square, PA -- (SBWire) -- 08/28/2018 --Marketing to the right people is the key to success when selling insurance. Marketing the right kind of insurance to those same individuals also boosts the rate of conversion.
One of the first tips for selling insurance is to market to the right people. While some experts say that marketing to everyone is the best approach, the truth is even large markets must be approached the right way. Not all markets are equal, and finding and identifying potential clients is an important part of smart insurance marketing.
"You wouldn't market Medicare insurance to someone in their early 20s or 30s and you wouldn't market small business group insurance to a large corporation," Clelland Green, RHU, CEO benepath.net explained. "Knowing your market and product in advance permits you to choose who to market to before you buy the right kinds of targeted leads from a reputable lead generation company."
The target of a marketing campaign is a crucial part to the success of an insurance agent. The target of a marketing campaign is a designated group of potential customers that an agent wants to sell a product to, such as Medicare supplements. In order to get the right types of leads, pre-qualified, pre-screened and culled according to the agent's request, the agent must be clear about what leads they want. For instance, the agent must specify they want a certain geographic area, a particular age range, the type of lead (shared versus exclusive), real time versus cold leads and so forth.
What constitutes a high-quality lead? There are a number of characteristics that make a lead high-quality, and the top four characteristics are:
A prime high-quality lead has all the information an insurance agent needs
A high-quality lead is ready to talk and ready to buy immediately
A high-quality lead is one that is not a shared lead
A valuable high-quality lead is also live and transferred to an agent immediately
Selling insurance is a challenge, and when an agent can take advantage of high-quality leads purchased directly from a reputable lead generation company, such as benepath.net, selling is suddenly a whole lot easier. Growing an agency becomes an attainable goal by using the best leads — leads that have a high rate of conversion.
Selling Insurance Requires a Targeted Marketing Campaign