Boston, MA -- (SBWire) -- 09/08/2016 --Sports fandom is more popular than ever, as sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing consumption habits, as viewers shift to multi-screen sports watching, and engage more with social media.
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Sports Fandom Culture: Global Viewing Habits and Consumption - New Market Report
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