Tom James DC Publishes Top 5 Things Business Should Know About SEO

Denver, CO -- (SBWire) -- 09/11/2014 --According to recent industry statistics, approximately 1 in 3 searches conducted on Google focused on a place or location. Mobile searches, which have already taken a huge chunk out of the PC traffic, are increasingly focused on local; in fact, local mobile searches are now estimated at 27%, according to one recent study. In order for small businesses to reach their target audiences, which are often local-specific, they must make certain they are ranking high in these local searches.

Tom James, an Innovative SEO consultant Denver, recently published the five things businesses should know about SEO in an effort to assist those spending money on SEO who aren't seeing a return on their investment. Says James, "If you are spending money on search engine optimization without seeing results, like so many other businesses that are not found on the first page of the real Google search engine, perhaps those dollars you keep pulling out of your pocket should really be considered as an expense. As a subject, SEO is both broad and deep, and it is not easily understood, especially by those not in the marketing field. Additionally, the rules change on a nearly daily basis. Anyone who works in SEO must devote a great deal of time to just keeping up with the changes." He adds this is almost impossible if you're trying to run a business in another field.

New businesses often face time and financial constraints, and in order to maximize effectiveness, may choose to ignore social media, thinking it frivolous or too ambiguous to properly measure. James warns against this, however. "You need to be connected to the social media in several ways. You have certainly heard of Facebook and Twitter, but your business might be well served with a connection to Pinterest, for instance. Additionally, your website needs video because the search engines love it as do your users. When you select a denver SEO consultant, he will show you how to use video to engage the visitor so they will spend longer on your website and therefore, trust you more because of the time spent, and be more likely to buy from you."

James encourages businesses to choose an SEO consultant in Denver colorado to save on money flying out the window. "Businesses are missing out on prime opportunities to increase their search engine visibility. Read the five things you should know about an SEO consultant and then choose one who can help you take your business and website to the next level of competition."

About Tom James, DC
Tom James provides business owners with a thorough analysis of their website and competition. At that point, he is able to recommend a course of action to increase a company's bottom line.