Miami, FL -- (SBWire) -- 11/18/2014 --According to the new Travel Flash Report by the New York Advertising firm Criteo, in the first half of 2014, 40% of Americans booked some form of travel – flight, car rental, hotel – on a mobile platform. Mobile bookings have increased by an upwards of 20% in just the first six months of 2014. This is much greater than desktop bookings, which only had an increase in bookings by 2%. This reveals that mobile is quickly becoming a person’s favorite way of booking their next trip and flight.
Many marketers and advertisers believe that mobile is going to be important in the coming years. Travel agents need to embrace the mobile technology for steady and strong growth.
What people are looking for in a travel professional is someone who can put together a package beyond the flight and hotel. Since travelers are less willing to give up their mobile devices even when traveling abroad—and more are willing to incur roaming charges or pay for special, out-of-network packages for data—they will be looking for that local experience agents can provide. The sales of city tours, theater tickets, and other activities can be done on mobile phones, while packages and other complex purchases still tend to be done on a desktop.
Thus, travel agents must now focus on having a website optimized for mobile browsing. Important considerations that must be made for consumers should include easy-to-navigate pages as well as a seamless check-out process. With the tech industry's trend toward creating larger-screen smart phones like the iPhone 6, functionality is also increasing. Along with the flexibility that mobile offers also comes the opportunity to maximize on last-minute bookings.
Corporate travel management firms like Brickell Travel have become incredibly savvy when it comes to technology. Brickell Travel Management provides travel arrangements like online booking, exclusive hotel savings and travel risk management solutions for organizations. It is most respected independent names in corporate travel management in Florida.
One can visit their website at: brickelltravel.com
About Brickell Travel Management
The expert travel consultants at Brickell Travel Management possess decades of travel management experience that helps to create a solid foundation of knowledge and skills that benefits thousands of organizations and its employees. They provide the best online booking tools for corporate travels.
Further information can be obtained on brickelltravel.com
Travel Agencies Must Embrace Mobile Technology
As mobile phones get larger, and more consumers book travel online, travel agents need to adapt to a changing mobile landscape.